Filmmaker Cole Claassen Capture the History of Country Music Through the Songs of Singer and Songwriter Dean Dillon How does a chance encounter bring about an on-the-spot decision to make a feature-length documentary? For Cole Claassen it all started with country music. "We wanted to shoot in 4K and had heard so much about the URSA Mini 4.6K," noted Claassen. "Its size was very convenient to our run-and-gun, fast setup format that we were basically regulated to by the celebrity interviewees who were very busy and kind enough to give us the time they did. We needed to be fast when interviewing the artists, and the URSA Mini 4.6K was a great choice for the job." ...Read More »
OWC Announces New ThunderBay 4 with Thunderbolt 3 OWC is introducing their fastest ThunderBay yet. Thunderbolt 3 speeds up this highly-acclaimed product line, with speeds up to twice as fast as the original. This new version will continue to provide the performance the pros rely on to create workflows without limitations and meet the demands of the most complex projects. ...Read More »
OWC Presents the Eagerly Awaited ThunderBlade V4 OWC is pleased to announce the release of the ThunderBlade V4, the fastest external drive the company has ever offered. Ultra resilient and completely silent, the ThunderBlade V4 is, in fact, the fastest external drive on the market today. Debuting at CES in Las Vegas, the ThunderBlade V4 is the ultimate working drive for media professionals. The ThunderBlade V4 is designed to be rugged and dependable as well as blazing fast, and is equally at home on the road, on set, or in the edit suite. Capable of speeds up to 2800MB/s Read and 2450MB/s Write, it is the fastest external drive ever built, the perfect solution for digital ingest and other high-tech applications. ...Read More »
OWC Goes Extreme With Envoy Pro EX Thunderbolt 3 OWC introduces the bus-powered Envoy Pro EX Thunderbolt(tm) 3. OWC takes the award-winning Envoy Pro EX to the next level with one of the first external storage solutions to integrate Thunderbolt 3 connectivity, making the aesthetically sleek enclosure faster and more powerful than ever before. The dynamic mobile drive offers high speeds and durability, and at about half the size of most drives in this class, is ultra-portable and can easily be carried in a backpack or coat pocket. It's the perfect pairing for the latest Thunderbolt 3 Macs and PCs, offering all the phenomenal speed of Thunderbolt 3 - up to 40Gb/s. ...Read More »
The Rise of the Approachable Expert With the exponential growth of video, voice over and audio have become increasingly important aspects of production. Formerly limited to radio and TV spots, today voice is an integral part of productions of all kinds and formats - from a 15 second YouTube ad, to the audio instructions for e-learning platforms, to the characters behind video games and even the voices behind new AI assistants. But as voice has become more integrated into daily life, there has been a movement toward a more customized, personable tone - more closely resembling a knowledgeable friend than that of a professor. ...Read More »
Content Insider #553 - New TV By Miles Weston People are finding OTT viewing can really be liberating. Any subject, any time, anywhere, on any device is yours to consume, enjoy. Of course there may be some streaming issues but that's not your problem...until it is. 4K HDR content needs a lot of bandwidth and 5G wireless is still in the promise phase. Everyone in the M&E and communications industries can see the money-making opportunities that are out there because people just can't get enough. Of course there are still "a few" details to be worked out but it's going to be great! Honest. ...Read More »
Content Insider #552 - Breaking the Trend By Miles Weston Every year the Oscar nominated movies get the award for the most illegally downloaded, viewed movies. That is a dubious honor. And they aren't alone because every year people relish in the fact that they get to watch movies and TV shows without paying for them And it's even worse when it comes to the growing volume of indie films - documentaries, long-form, short-form, series, VR - that are regularly pirated (stolen) and shared. If enough people turn away from the screen we'll take all the fun outta stealing them. Doesn't take a lot of work to say no. And if you decide to view the content it's nice to know you're saying thanks to that person even if you don't pay him or her directly. ...Read More »
Content Insider #551 - Video Airborne By Miles Weston Unlike in The Graduate, we have two words for you: mobile, video. Forget about net neutrality we will adjust, we will survive. The device you carry constantly and stare at continuously is rapidly becoming the first viewing screen and for kids born with them in their hands it's possibly the only screen they think about. The content shooting/production industry is moving quickly to meet the new pipeline's and screens needs. But don't let the folks selling bandwidth by the ounce there will always be other screens and people who want to really enjoy the quality of the art. Even marketers are developing new ways to be enjoyably on your screen. The pipe may be king but content is the queen...she's the one we look up to, respect, enjoy being around. ...Read More »
360 Production By Miles Weston In addition to a strong roster of mainstream streaming entertainment, Hulu is also looking around the corner to meet the consumer's almost insatiable appetite for new, great, different content. They recently released Curious Minds in 360 degree viewing featuring Domonic Monaghan perhaps best known for his role in The Lord of the Rings and other feature films. Cream VR's Andrew MacDonald gives you a behind the scenes look at the show's production with a hint as to where 360/VR will take us in the near future. It's an exciting read and even more exciting to immerse yourself in. ...Read More »
Content Insider #550 - Content and the Pipe By Miles Weston Everyone wants video content and no one more than the people who make a living streaming the stuff to your device - TV, computer, tablet, smartphone. How big a deal is it? Disney thinks content and access to your device is worth about $52B plus outta the chute. All the service providers think it's worth more, lot more minute after minute so they're beefing up their capacity, bandwidth and toll roads. Depending on where you live it can be free, costly, restricted, censored, blocked. It has opened the door for a lot of creative filmmakers if we can only keep the pipes wide open and the video flowing. ...Read More »
Content Insider #549 - Show Me By Miles Weston We like the most recent news that folks like Google, YouTube and Facebook are adding people to help their systems choose good and bad content. Too many people are putting unwavering faith in the technology that is supposed to make their job easier and their decisions easier. Somehow that doesn't really work for the video content we develop, distribute and view. Too many variables are involved including things like "this is what I feel like right now, right here." Even a couch potato has something going on in his/her mind - even at the subconscious level - or they'd forget to breath. The new standards that are being rolled out will make content even richer, better, more intense but it will still require people who know how to produce great content and who appreciate it. Otherwise it will be a real waste. ...Read More »
Creating 360 Video When people thing of VR (virtual reality) or AR (augmented reality) most think of it placing you inside an interactive synthetic world (VR) or an enhanced interactive version of the real world (AR). But the most common form of this technology is 360 video. ...Read More »
ROGUE NYC Specializes in VR Production And Post Using SCRATCH VR ROGUE, a creative boutique in NYC (www.postgonerogue.com), specializes in high-end production and post production for film, advertising, and digital. Since its founding two years ago, Executive Creative Director, Alex Maclean has produced a large body of work that demonstrates his color grading and finishing expertise in branding content for clients like HBO, Vogue, Google, Vice, Fader, and many more. For the past three years MacLean has also been at the forefront of VR/360 content for narratives and advertising. In a recent interview MacLean discussed the challenges and rewards of working in VR. ...Read More »
Audio Branding Turns Up the Volume By Dexter Garcia The spotlight is finding audio-based user experiences as a fresh marketing medium for sensory stimuli, and brands are taking notice. With recent innovations in audio technology and music strategy, let's look at 10 audio trends to watch in 2018. ...Read More »
Karen Allen Brings "A Tree. A Rock. A Cloud." To Life Known for her roles in front of the camera in "Raiders of the Lost Ark," "Animal House," "Scrooged" and more, Karen Allen recently took on a new role: the director of "A Tree. A Rock. A Cloud." Adapted from the Carson McCullers tale, the new short film focuses on the story of a young boy and an old man that meet by chance at a roadside cafe and discuss lost love. ...Read More »
Content Insider #548 - Sharing Storytelling By Miles Weston VR is a video storytelling technique some scoff at it, laugh at it; while others are cautiously optimistic; and then there is the growing group of filmmakers who are professionally intrigued, push the envelope, make fantastic immersive films. There is plenty of outstanding 4K content being shot and delivered. Probably always will be but great VR is different. It not only lets the viewer in the story, it lets you control, explore, be an active part of the story. The SMPTE crowd were hungry to learn more about how the M&E industry can continue to tell the best stories, the best way even when they have to turn the story over to the viewer. In the final analysis great stories come from great filmmakers. ...Read More »
OWC President, Jen Soule, Recognized at 14th Annual Stevie Awards for Women In Business Other World Computing (OWC(r)), a leading zero emissions Mac and PC technology company, announced today that company President Jen SoulĂ© has received a Silver Stevie Award for the category Female Executive of the Year - Consumer Products - 11 to 2,500 Employees at the 14th annual Stevie(r) Awards for Women in Business. ...Read More »
The Marvel of 360 Live Streaming of Cardiac Surgery in Hyderabad, India V3RA Studios in Hyderabad, India has a clearly stated passion for creating 360/VR videos because they capture the beauty and stories of the world. V3RA is also at the forefront of producing 360/VR experiences for critical, real-world applications like cardiac surgery. Company co-founder Siddarth Kunwar spearheads the VR/360 productions and takes on the roles of DP and director for many of the VR experiences. ...Read More »
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