Capturing the Horror of "The Atoning" with Blackmagic Design Family drama unfolds and demons arise in the new indie supernatural thriller, "The Atoning." The film follows a family that is haunted by the horrors of their past, with the parents (Virginia Newcomb, Michael LaCour) trying to protect their young son Sam (Cannon Bosarge) from a dark secret that will tear them all apart. ...Read More »
The Future of AR/VR in the Sports Industry By Neil Mandt, Chief Executive Officer and Founder The gaming industry is usually the first industry that springs to mind when discussing augmented reality (AR) and virtual reality (VR). However, aside from interactive entertainment, both technologies also lend themselves particularly well to fields such as real estate and sports. ...Read More »
Loco UK Efficiently Stitches Four 90º Plates in SCRATCH VR to Create Slo-mo 360º VR Experience There is a special joy in witnessing a 360-film newbie spinning around with mobile phone in hand, delighting in the magical experience of the video content that surrounds them. Loco is riding this wave of 360-video excitement by exploring emerging technologies and software as well as developing new techniques to take their creative work further into this realm. ...Read More »
With PREVAILPRO PNY Launches the World's First Four 4K Display and VR Capable Thin and Light Mobile Workstations at SIGGRAPH PNY Technologies reset mobile workstation expectations by launching extraordinarily powerful, thin and light PNY PREVAILPROP4000 and P3000 mobile workstations. With their NVIDIA Max-Q design, these innovative systems are designed from the Quadro GPU out, to deliver capabilities, compute performance, unmatched simultaneous four-display screen real estate, and immersive VR (P4000), to drive next generation workflows across industries ranging from AEC and Manufacturing to M&E and Scientific and Technical computing. ...Read More »
Blackmagic Design Marches Alongside Promar TV During the Divina Pastora Procession, Venezuela's Largest Live Event The Venezuelan Divina Pastora statue is one of the most important religious figures in Venezuela and is celebrated with one of the world's largest Marian processions. With more than four million attendees, the landmark procession takes place mid-January every year and runs 24 consecutive hours, garnering Venezuela's largest TV viewing audience. Promar TV Chief Engineer Jorge Kossowski has been following the Divina Pastora event since he was a young child with a strong desire to be more than just a spectator. ...Read More »
Blackmagic Design Marches Alongside Promar TV During the Divina Pastora Procession, Venezuela's Largest Live Event The Venezuelan Divina Pastora statue is one of the most important religious figures in Venezuela and is celebrated with one of the world's largest Marian processions. With more than four million attendees, the landmark procession takes place mid-January every year and runs 24 consecutive hours, garnering Venezuela's largest TV viewing audience. Promar TV Chief Engineer Jorge Kossowski has been following the Divina Pastora event since he was a young child with a strong desire to be more than just a spectator. ...Read More »
Content Insider #529 - Cloudy Weather By Miles Weston While Lloyds of London says a really good cyber attack could cost the global economy $53B and daily smaller breakins will rack up $1M here, $1M there it doesn't slow the migration to the major (and minor) cloud service providers around the globe. What's worse even though people know the danger and things they need to do to protect their company and themselves - like keep your software updated and use robust passwords and virus/malware protection solutions - surprise...it doesn't happen. Updates are a pain and complex passwords are too tough to remember so what the heck use the same one for everything. It won't bother you until you can't get your entertainment stuff then hear the screams and profanity. Good content needs to be protected to be enjoyed so "doing the right thing and benefitting" is up to you. ...Read More »
Ads for Mobile By Miles Weston Mobile content and streaming service providers have come up with the recommendation that less is more when it comes to ads that appear mysteriously on your device while agencies and more than a few marketers say shorter ads are ineffective. They feel their message is too important, too complex to be crunched down into a few seconds of screen time. Maybe they are that important, that good but it has also enabled more people - especially younger folks with shorter attention spans - to install ad blockers. One filmmaker in Chicago decided the mobile screen needed more than a scrunched TV ad and surprise...it works! ...Read More »
How AI Will Transform Civil Engineering By Tim Scargill The rapid development of artificial intelligence (AI) technology means it is quickly becoming suitable for a wide range of commercial applications, and civil engineering is one of the sectors where it could soon make a big impact. Currently one of the least digitized industries, there is huge scope for AI to transform processes across the entire project life cycle. Such a significant transition may not be entirely smooth, but as the benefits become clear it is surely inevitable - so lets take a look at what the future holds. ...Read More »
Secure Media Content Transport and Storage in Space By Cliff Beek, President of Cloud Constellation Corporation The media and entertainment industries are facing unprecedented cybersecurity challenges. One studio suffered the theft of an entire season of a popular show, and another had an unreleased film stolen. In both cases, the material was held for ransom by cybercriminals. This kind of threat poses potentially disastrous consequences for anyone creating or distributing content. Media and entertainment companies face threats from criminals running the gamut from profiteers to nation-states. Ransomware exploits, destruction of servers and the theft of terabytes of data are all part of the pandemic cybersecurity crisis that challenges any organization reliant upon terrestrial networks to store and transport data. Fortunately, that is about to change. ...Read More »
ASSIMILATE SCRATCH VR Certified by Facebook Live 360 Ready for Live Streaming ASSIMILATE's SCRATCH VR is now certified as a third-party software for the Facebook Live 360 Ready program. ASSIMILATE's VR partner, Z CAM, is also included in the Live 360 Ready program with its S1 VR camera. Along with a Z CAM S1 VR camera, SCRATCH VR Z provides the only camera/software Facebook-certified Live 360 solution. SCRATCH VR Z offers advanced, real-time features like inserting/composting graphics/text overlays, including animations, and keying for elements like green screen for live streaming. ...Read More »
Assimilate Demos Z Cam S1- S1 Pro - Scratch VR Z Integrated VR Workflow at SIGGRAPH 2017 Assimilate, Santa Clara, CA - VR is the game changer in media today, as well as the future, for all markets, such as entertainment, mobile apps, education, medical, engineering, travel and more. At Siggraph 2017 Assimilate will be at The Studio-B&H booth 915 to demo its award-winning VR integrated workflows. Z Cam and Assimilate have partnered to offer the only integrated VR workflow with the Z Cam S1 or S1 Pro/Scratch VR Z Bundle: from image acquisition with Z CAM's high-performance S1/S1 Pro VR cameras, and stitching with its optical-flow WonderStitch software, through to a streamlined VR post-production workflow with Assimilate's real-time Scratch(r) VR Z tools. ...Read More »
Fresh Off the Grill By Miles Weston Just in time for summer, the Texas Beef Council had a series of social media videos prepared by Ralph Smyth Entertainment with outstanding results. ...Read More »
Z CAM & ASSIMILATE Announce Second VR Integrated Workflow with New Ultimate S1 Pro VR Camera & SCRATCH VR Z Post Tools Bringing ultimate VR camera and post-production tool performance to VR content creators, Z CAM and Assimilate(r) are offering their second VR integrated workflow bundle with the Z CAM S1 Pro VR camera and the Assimilate Scratch VR Z post-production tools. Following on the heals of the award-winning S1 Professional VR Camera that delivers impressive image quality, the new Z CAM S1 Pro offers an even higher level of image quality that includes superior handling of low lights and dynamic range with detailed, well saturated, noise-free video. Combined with Z CAM's WonderStitch optical-flow stitch feature and the end-to-end Scratch(r) VR Z tools, content creators in any market now have a hassle-free, streamlined workflow for creating the ultimate, professional VR experiences at incomparable price/performance value. ...Read More »
4 Tips for Creating Viral Content By Andrew Deen Social media and the growth of smartphone use has changed the way people read the news, interact with one another and gather information. According to Facebook, they have 1.13 billion active users everyday with just over one billion of them using their smartphones to connect. Instagram has 500 million profiles with 300 active users each day and Twitter has 313 million users each month. This constant connection to social media is impacting people's lives and helping marketers create content that quickly spreads around the world. Everyone wants to create content that will become viral, but it takes a certain mindset to produce content that readers want to share. Highlighted below are four tips to help you create viral content. ...Read More »
4 Tips for Creating Viral Content By Andrew Deen Social media and the growth of smartphone use has changed the way people read the news, interact with one another and gather information. According to Facebook, they have 1.13 billion active users everyday with just over one billion of them using their smartphones to connect. Instagram has 500 million profiles with 300 active users each day and Twitter has 313 million users each month. This constant connection to social media is impacting people's lives and helping marketers create content that quickly spreads around the world. Everyone wants to create content that will become viral, but it takes a certain mindset to produce content that readers want to share. Highlighted below are four tips to help you create viral content. ...Read More »
Video in Business By David Hague To most people, "video" invokes the idea of entertainment. The latest blockbuster movie about some superhero or another, a favorite TV show that seems to go on forever such as MASH or more lately, something internet based on a file sharing service such as YouTube, Facebook or Vimeo, usually containing 60 seconds of badly shot video using a smartphone, no composition, little if any editing and garbled audio. Stereotyping? Sure! But it is the truth more often than not and may have turned you off one of the very best uses of video there is. To market your business. ...Read More »
Content Insider #527 - Content Workload in the Cloud By Miles Weston Okay I admit it, I'm not a huge fan of the Cloud...not like Amazon, MS, Google, Facebook, IBM and the other service providers, heck even Adobe. It has its place and face it you can't do stuff without being in the cloud some of the time. The way filmmakers work today with specialists around the globe you're always sending parts somewhere. Business couldn't run without pretty fast, pretty reliable cloud communications. And yes this came to you via the cloud. Heck after you've completed your project and made a local backup, across town backup, outta state backup (you do that right?) then there's nothing like one more copy up there...just in case. But as Yoda said, "Choose wisely you must, young Padawan." ...Read More »
Content Insider #523 - Fastest Race at NAB By Miles Weston Every corner of the entertainment ecosystem is changing and it could benefit everyone. Better, less expensive equipment. New channels of distribution for filmmakers and ravenous content consumers. A breath of fresh air as to how people view the material whenever, wherever, however they want. Shredding the concept that someone else should tell you what to watch, where to watch it, when to watch it. Exceptional ways of thinking about how we monitize the content that enables content idea, shooting, production people to do what they love and find an eager audience. Why did we qualify this with "could?" Because people who feel it's cool to purloin content don't hurt companies they hurt people - creatives, intermediaries, viewers. Just saying no thanks is a start to making our M&E entertaining. ...Read More »
Content Insider #525 - Next Up for VR By Miles Weston More powerful graphic processor units and a series of new development tools combined with the creativity of filmmakers have set the stage for a spurt of new immersive films to emerge. As VR camera prices continue to drop (and improve) VR production is getting better as filmmakers experiment as to what works and what doesn't. Directors like Doug Liman have done a lot to put the viewer in the center of and in control of the story. It's surprising what a new generation of hardware and refined software can do in the hands of today's creative talents who are determined to make visual storytelling more compelling. ...Read More »
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