Fresh Off the Grill By Miles Weston Just in time for summer, the Texas Beef Council had a series of social media videos prepared by Ralph Smyth Entertainment with outstanding results. ...Read More »
Z CAM & ASSIMILATE Announce Second VR Integrated Workflow with New Ultimate S1 Pro VR Camera & SCRATCH VR Z Post Tools Bringing ultimate VR camera and post-production tool performance to VR content creators, Z CAM and Assimilate(r) are offering their second VR integrated workflow bundle with the Z CAM S1 Pro VR camera and the Assimilate Scratch VR Z post-production tools. Following on the heals of the award-winning S1 Professional VR Camera that delivers impressive image quality, the new Z CAM S1 Pro offers an even higher level of image quality that includes superior handling of low lights and dynamic range with detailed, well saturated, noise-free video. Combined with Z CAM's WonderStitch optical-flow stitch feature and the end-to-end Scratch(r) VR Z tools, content creators in any market now have a hassle-free, streamlined workflow for creating the ultimate, professional VR experiences at incomparable price/performance value. ...Read More »
4 Tips for Creating Viral Content By Andrew Deen Social media and the growth of smartphone use has changed the way people read the news, interact with one another and gather information. According to Facebook, they have 1.13 billion active users everyday with just over one billion of them using their smartphones to connect. Instagram has 500 million profiles with 300 active users each day and Twitter has 313 million users each month. This constant connection to social media is impacting people's lives and helping marketers create content that quickly spreads around the world. Everyone wants to create content that will become viral, but it takes a certain mindset to produce content that readers want to share. Highlighted below are four tips to help you create viral content. ...Read More »
4 Tips for Creating Viral Content By Andrew Deen Social media and the growth of smartphone use has changed the way people read the news, interact with one another and gather information. According to Facebook, they have 1.13 billion active users everyday with just over one billion of them using their smartphones to connect. Instagram has 500 million profiles with 300 active users each day and Twitter has 313 million users each month. This constant connection to social media is impacting people's lives and helping marketers create content that quickly spreads around the world. Everyone wants to create content that will become viral, but it takes a certain mindset to produce content that readers want to share. Highlighted below are four tips to help you create viral content. ...Read More »
Content Insider #527 - Content Workload in the Cloud By Miles Weston Okay I admit it, I'm not a huge fan of the Cloud...not like Amazon, MS, Google, Facebook, IBM and the other service providers, heck even Adobe. It has its place and face it you can't do stuff without being in the cloud some of the time. The way filmmakers work today with specialists around the globe you're always sending parts somewhere. Business couldn't run without pretty fast, pretty reliable cloud communications. And yes this came to you via the cloud. Heck after you've completed your project and made a local backup, across town backup, outta state backup (you do that right?) then there's nothing like one more copy up there...just in case. But as Yoda said, "Choose wisely you must, young Padawan." ...Read More »
Combining the Art of Cinematography, Colorist and Producer Jamie Trent is a rarity -- a member of the International Cinematographers Guild, Society of Camera Operators, Australian Cinematographers Society and the Producers Guild of America. All while being a professional colorist with a number of colorist credits on films and TV shows which qualify him to be represented by the Motion Picture Editors Guild, IATSE Local 700. The art and skills needed to be either a professional Cinematographer or a Colorist take years to hone, but to JT these skills naturally complement each other. ...Read More »
Adobe Acquires Mettle's SKYBOX technology By Ko Maruyama Adobe Systems Incorporated today announced it has acquired all SkyBox technology from Mettle, a global developer of best-in-class 360-degree and virtual reality software. The acquisition comes at a time when increasing numbers of creators, global brands and media and entertainment companies are embracing 360/VR and are looking for seamless, end-to-end workflows for this new, immersive medium. ...Read More »
Cotton StrapShot EV1 Holster By Zach Woolf Photographers need to be ready to take a photo at a moment's notice, but must be diligent in protecting the expensive equipment they are using. Ditching a lens cap for a cheap UV filter reduces the time it take you to go from camera off to click the shutter. Camera bags are chosen for their ability to keep gear safe and how easy they allow you to access that gear. If you are of an adventurous mind and spend your time hiking through the woods, casting a line in a river, or any number of outdoor activities, you face the same two problems but to more of an extreme. The Cotton StrapShot EV1 Holster is here to lend a helping hand. ...Read More »
Recreating 300's Epic Cliff Jump Shot By Fractal Visuals By John Byron Hanby, IV Few shots were more iconic than the epic cliff jump shot in Zack Snyder's 300 when Leonidas is traveling to meet with the Ephors. The seemingly unreachable ledge that may just be within grasp, given the proper motivation, stuck with director John Byron Hanby, IV and 10 years later he was lucky enough to be able to pay homage to 300 while Fractal Visuals was making a short film to Silversun Pickup's "Ragamuffin." Hanby walks us through the process of how his team at Fractal Visuals accomplished the epic jump. ...Read More »
Content Insider #521 - Visible Flight By Miles Weston I always believe that less government is better but the recent ruling that you don't have to register certain "classes" of drones just doesn't feel right. The idea of anyone, everyone throwing a drone in the air without some ground rules on what they can do, can't do and what type of training they need is a little cause for concern. Somehow it just feels like the new freedom will come back and hurt people who use them to take exciting shots and make a living doing creative work. I could be wrong but still believe that kids who get theirs (ok dad got it for him) should get training in the rules of the road and regulations/requirements. Just hope his playing doesn't impact the M&E industry or business across the board. ...Read More »
"Fractal Visuals Produces Viral Unofficial Music Video for Silversun Pickups" By Victoria Garabedian John Byron Hanby IV, founder of Fractal Visuals has released an unofficial music video for Silversun Pickups song "Ragamuffin". Fractal Visuals assembled a crew and set out on a four-day shoot in Terlingua, Texas just an hour north of the Texas - Mexico border. "We filmed everything using the RED Epic Dragon and wanted to capture the aerial footage with the same camera." Then in post they combined their skills with using Adobe Creative Suites After Effects and Premiere Pro, along with Blackmagics DaVinci Resolve. The results were stunning. ...Read More »
Content Insider#520 - Furiouser By Miles Weston There was something for everyone at NAB the way things are moving so rapidly. So we'll break down our discussion over several weeks...it's easier that way. TV is still where most people watch their content they just do it in a bunch of different ways. And thanks to all the online services that are cropping up there is new stuff to watch. That's good news for filmmakers as long as they can establish the right relationships. Yes that's the tough part but not half as tough as being a cable company and watching your "this show at this time" numbers shrink. Fortunately they also own the last 100, last 10 feet to the house so they have to shift their business model. Things are changing so fast you really don't want to go to sleep tonight because when you wake up....BAM!!! ...Read More »
"American Gothic" Captures Suspense and Creates Paranoia with Blackmagic Design "American Gothic" is the latest project for writer, director and producer Stuart Connelly, whose previous projects include "Natural Selection" (2016) starring Anthony Michael Hall and Katherine McNamara and "The Suspect" (2013) starring Mekhi Phifer and Sterling K. Brown. Connelly and the film's DP Sherry McCracken selected a Blackmagic Production Camera 4K as their camera of choice. ...Read More »
Content Insider #518 - Fast By Miles Weston There was a ton to see at this year's NAB and over the next few weeks we'll look at what most filmmakers are doing today - 4K and trending toward HDR. It was 4K that is now being used by almost every filmmaker to do feature length films, documentaries, episodic series and marketing content for use to describe new prroducts, their applications and provide service/support. And the great thing for filmmakers is that the marketplace has opened up beautifully for them with financial opportunities - follow the money - with Netflix, Amazon, Hulu, iTunes, Vimeo and yes the kids favorites YouTube and Facebook. Every content delivery channel - we'll cover the trend/opportunities soon - around the globe is looking for good and insanely great content to offer to their viewers regardless of the screen they're using to educate, inform, entertain themselves! ...Read More »
The Universe Expands By Ko Maruyama On the heels of NAB 2017, where Red Giant made a huge gift of Universe to hundreds of motion graphics artists during the annual MMB dinner, Red Giant released Universe 2.1 ...Read More »
PNY Demonstrates New NVIDIA Quadro VCA Certified Systems, Quadro GP100 CAE and Embedded Solutions at GTC By Lou Wallace PNY, a leading supplier of NVIDIA(r) Quadro(r) professional graphics solutions to system integrators, value-added resellers, and distributors, is showcasing the new family of NVIDIA Quadro Pascal(tm) architecture professional GPU-fueled solutions, including: NVIDIA Quadro VCA (Visual Computing Appliance) Certified Systems featuring eight ultra-high-end Quadro P6000 GPUs for interactive photorealistic rendering, unmatched graphics, mixed-mode compute and NVLink(tm) capable Quadro GP100 running advanced CAE software, as well as exciting new Quadro embedded (MXM) solutions. ...Read More »
Z CAM & ASSIMILATE Partner to Simplify and Demystify VR Productions, Offering the First, Complete, Integrated VR Workflow By Lou Wallace Z CAM and ASSIMILATE have joined forces to lower the threshold to entry for producing high-quality VR productions, making it a viable media for all content creators. Creating professional VR/360 experiences has generally been complex and costly, with the myriad decisions and tools needed for a VR workflow - cameras, stitching, and a mix of post-production software. Z CAM and ASSIMILATE have partnered to simplify and demystify VR content creation, offering the first, complete, integrated VR workflow with the Z CAM S1/SCRATCH VR Z Bundle: - from image acquisition with Z CAM's high-performance S1 Professional VR Camera, and stitching with its optimal WonderStitch software, through to a streamlined VR post-production workflow with ASSIMILATE's real-time SCRATCH VR Z tools. ...Read More »
Two Alone Together By Miles Weston In photography Bokeh is the out-of-focus parts of an image. It turns out it is also an excellent title of an indie film that Geoffrey Orthwein and Andrew Sullivan finished that's now in theatres. Poof everyone is gone and surprise it's not one of those cookie-cutter sci-fi films but a film that makes you do something wierd...think. And it just happens to have been shot in one of the most dramatic locations you can find - Iceland. And it all comes together beautifully. ...Read More »
Workflow on the Edge By Miles Weston The most common question we get when we point people to Doug Liman's VR series Invisible is how did they shoot and produce it. VR is finally becoming real and real attractive to indie filmmakers and viewers and people want to know. Well, we didn't know so we talked to the person who did all the work - Lewis Smithingham, 30 ninjas. Production and post of any film is the unglamorous part of the content industry but it is also what makes good video good video. Despite his hectic schedule Lewis took the time to discuss and explain the ins and outs of great VR shooting and production to give the viewer an experience that he/she won't soon forget. Like most filmmakers he's was willing to share to what he has learned to help VR films become standard fare for an eager audience. ...Read More »
Workflow on the Edge By Miles Weston The most common question we get when we point people to Doug Liman's VR series Invisible is how did they shoot and produce it. VR is finally becoming real and real attractive to indie filmmakers and viewers and people want to know. Well, we didn't know so we talked to the person who did all the work - Lewis Smithingham, 30 ninjas. Production and post of any film is the unglamorous part of the content industry but it is also what makes good video good video. Despite his hectic schedule Lewis took the time to discuss and explain the ins and outs of great VR shooting and production to give the viewer an experience that he/she won't soon forget. Like most filmmakers he's was willing to share to what he has learned to help VR films become standard fare for an eager audience. ...Read More »
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