A Look "Behind-the-Scenes" of Immersive VR By Lou Wallace With 2016 being its breakout year, 360° VR productions are everywhere. And VR headsets - like Samsung GearVR, Google Cardboard, or Oculus Rift - are making it a quality, immersive experience. But what's going on "behind-the-scenes"? ASSIMILATE is at the forefront of supporting VR with its new SCRATCH VR Suite that includes all the post tools - conform, color grading, compositing, and finishing - to work in 360° media, and includes SCRATCH Play for playback and SCRATCH Web cloud-based collaboration and review tools that are automatically formatted for 360° viewing in VR headsets. Getting out in the field with customers, Lucas Wilson and Jeff Edson, CEO at ASSIMILATE talked with us about how they are responding to the VR market with its SCRATCH product line to offer creators the streamlined professional and powerful production and post-production tools that are needed to enhance and finalize the look-and-feel of VR content. ...Read More »
Beyond Disabilities By Miles Weston It's easy to look at a youngster with a disability and feel sympathy but Colin Brown looked and saw something else...hope and happiness. The Aussie filmmaker wanted to show others in his country and around the world that the youngsters who took part in the McIntyre Centre equestrian program could use their abilities to be as normal as anyone. They bonded with the horses and enjoyed themselves during their time in the saddle like anyone else. Brown's film has helped spread the word on how people - even youngsters - can rise above obstacles and enjoy life. The film has helped attract volunteers and much needed funds to continue and expand the program. ...Read More »
Eliminate Click Offs By Miles Weston Want to know why most people reject (click away) mobile device ads well Jim Courtright believes he has the solution that will keep viewers engaged. Most of the ads are shrunken bigger screen ads so they look, feel like nothing kids today want to watch. Courtright does short videos for clients that improve viewership and keep device users connected for better bottom line results. ...Read More »
Real Virtual By Miles Weston Everyone is talking how exciting and challenging VR is going to be for filmmakers and the viewing public. Lewis Smithingham doesn't just talk about it...he does it. His work transports people to new places, new adventures, new opportunities they have wanted to experience but just didn't have the time or expertise to do before. He lives, shoots VR film content almost every day. ...Read More »
Content Insider #460 - Producing Dreams By Miles Weston I'm a slow learner. It dawned on my at NAB we differentiate between filmmakers and indie filmmakers. But when studios cut back to their content buying/selling/distribution core everyone in the industry (ok almost) is an independent. Shooter, production, post, audio, special effects, colorists, everything. And guess what...they're darn good at it. They do it with a desire to tell a story - audio and visual. They have developed one of the finest coopetive industries you can find anywhere - working to tell their story and helping others tell theirs. Gawd I love this industry! ...Read More »
Facilis at NAB By Ko Maruyama One of the studios I lead for recently switched to FACILIS TECHNOLOGY for their storage upgrade. It's obvious that studios are going to need more space as video footage continues to require more space and faster connections. Despite some bumps, I was glad to get quick feedback and news while at the show. Here's what Facilis Technology has in store from NABShow... ...Read More »
Rivalry on the Ice There is almost no rivalry in professional sports that matches the intensity of one in the National Hockey League. It is not just team against team, but city against city competing against each other in rivalries that have been passed down through generations. Which is one of the reasons why the Winter Classic has become a huge success. Every year, the NHL highlights hockey the way it used to be played: Outside, open to the elements, and in front of thousands of screaming fans. All while featuring teams that have forged generations of bitter rivals. One of these heated rivalries is between the Montreal Canadiens and the Boston Bruins. These two teams are members of the "Original Six", the first professional hockey teams in the NHL, dating back to the beginning of the 20th century. ...Read More »
ASSIMILATE Announces New SCRATCH VR Suite, the Only End-to-End VR Toolset and Workflow In its continued support of all things VR, ASSIMILATE(r) announced today its new SCRATCH VR Suite, the only professional VR end-to-end workflow with an all-inclusive, real-time toolset for working naturally within a 360 environment -- dailies, conform, color grading, composting, finishing, and mastering in any format, any resolution. It's a complete and powerful virtual reality (VR) toolset that enables the highest level of quality and productivity, and it's affordable for everyone. The first public SCRATCH VR Suite demo will be at NAB 2016, the ASSIMILATE booth N8525 in the VR Pavilion, north hall. ...Read More »
When Kids Ask to Borrow By Miles Weston Filmmaker Jim Courtwright developed a new business opportunity in producing short films for clients for today's mobile devices. But he found his son also liked some of his gear for his own work. His workflow station suddenly became a cluttered mess. ...Read More »
Field Storage By Miles Weston The most fragile period for content is from the time it leaves the camera and is being worked on in post production. Cirina Catania found an inexpensive solution to keeping storage from being damaged by the elements ...Read More »
ASSIMILATE Adds Support for Samsung GearVR Headset for SCRATCH Web VR In its continued support of all things VR, ASSIMILATE announced today it has added support for the affordable, high-quality Samsung GearVR headset, the ideal VR accessory for any Samsung Galaxy smartphone for accessing immersive content of any kind, anywhere. For content creators active in the production and post-production of films, videos, and TV episodes this means they can effectively stream VR content from their SCRATCH Web cloud-based website through a standard browser to a Samsung Galaxy smartphone with the GearVR headset for mobile review and approval. ...Read More »
A Look into "Peek-A-Boo": Blackmagic Design's Pocket Cinema Camera Captures the Dark Fairytale Not every game has a happy ending. In "Peek-A-Boo," a frazzled father finds out what happens when he refuses to play a game with his fun loving daughter who has her heart set on it. Mark Lawson of "One Life to Live" plays the father, an actor, who is managing the household while his wife is traveling while also juggling preparing for an upcoming audition. His daughter, Sally, is a handful and keeps begging him to play peek-a-boo with her. "You have to play the game!" she insists. Later that night, the father discovers his decision not to holds supernatural consequences. ...Read More »
Turning Orlando Into an 80s Arcade Game The American Advertising Association's Awards, formerly called the ADDYs, is one of the ad industry's highest honors. Taking place regionally, the award events are huge productions that bring together the best creatives in the US ad space. For this year's Orlando awards, Florida's Ad Club chose Levitation Creative Agency to come up with an intro video that would show off Orlando and why it is such an amazing place to live and create. And what better way than to fly through every part of Orlando and turn the city into an 80s arcade game? ...Read More »
Content Insider #449 - New Wave of Films By Miles Weston The Sundance Film Festival has grown and prospered over the years introducing some outstanding filmmakers to people who can give their video ideas a worldwide audience and yes a little financial return as well. This year everyone was there including networks, studios, distributors, synicators, YouTube, Netflix, Amazon, AOL and many more with checkbooks ready to find new, different titles and entertainment to fill their inventories. Hundreds of other indie film festivals around the globe will be held to give the driven independent filmmakers the opportunity to show their work and negotiate deals. Low cost 4K cameras, production solutions made it all possible. That and a lot of skill, determination and ... luck. ...Read More »
ASSIMILATE Announces Support for ProRes 4444 XQ By Lou Wallace ASSIMILATE announced today it has added support in its SCRATCH post-production tools and workflow for encoding and decoding using the Apple ProRes 4444 XQ codec. ProRes 4444 XQ is the highest-quality version of the ProRes codec for 4:4:4:4 image sources (including alpha channels). This format has a very high data rate to preserve the detail in high-dynamic-range imagery generated by today's highest-quality digital image sensors. For the detailed facts and benefits, visit https://support.apple.com/en-us/HT202410. ...Read More »
Animated Robot Enters The Real World in "Alpha4" By SNL Guitarist Jared Scharff Saturday Night Live guitarist Jared Scharff, solo project known as Pearl Lion, recently released a music video titled "Alpah4". The video's protagonist is a video game like robot who enters the real world and travels around Los Angeles. The video combines animation with live action - we think you'll love it! ...Read More »
The Cinema 4D R17 Lens Distortion Tool By Stephen Schleicher Maxon introduced a number of new features in Cinema 4D R17 when it was released last year. While the Motion Tracker is a fantastic tool to track footage and composite 3D elements, often wide angle footage introduces perspective errors in the final rendered image. Unless the user knows what camera was used to capture the source footage, the focal length of the lens, and the field of view, correcting that footage, or adding the lens distortion to the 3D elements is a tricky and sometimes frustrating experience. ...Read More »
Sarah Adina Smith's "Midnight Swim" For any filmmaker, switching genres between movies is always a tough task. But Sarah Adina Smith decided to switch between genres three times in the same film. "Midnight Swim" takes viewers from a faux documentary to a surreal thriller and then to a sweeping cinematic feature, all in the space of a single film. ...Read More »
ASSIMILATE Ramps Up Virtual Reality (VR) Workflow for Cloud-Based Reviews Via SCRATCH Web ASSIMILATE announced today it is the first company to effectively stream VR content to a headset from a cloud-based website through a standard browser for review and approval. ASSIMILATE is expanding its SCRATCH Web cloud-platform capabilities to offer the first professional, web-based dailies/review tool for reviewing headset-based VR content anywhere in the world. SCRATCH Web empowers content creators and post-production artists with VR technology that offers the most secure, easiest, and fastest reviews of 360 VR content. ...Read More »
ASSIMILATE Congratulates Post Production Houses for their Sundance 2016 Nominations At the Sundance Film Festival 2016 in Park City, Utah the roster includes filmmakers whose post-production companies used ASSIMILATE's SCRATCH post-production tools in their digital workflows. ASSIMILATE is extremely pleased to congratulate its customers for their creativity and artistry in the following films and documentaries in the following Sundance categories: Local Hero, Metropolis Post, and Storm Post Production. ...Read More »
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