ASSIMILATE Announces New SCRATCH Play Pro ASSIMILATE's new SCRATCH Play Pro is the Essential Media Toolkit: a universal professional format player, immersive media player, look creator with version management, transcoder, and QC tool all in one. Play Pro is able to playback nearly all formats - camera formats, raw or not, including h.264 and h.265 (HEVC), deliverable formats of any sort, even still frame formats. You can also show the image full screen on a second/output display, either attached to the GPU, or through SDI video-IO. Play Pro is not only fast, it's easy to operate. It runs on just about any system from laptop to a desktop monster, running Windows or OSX. ...Read More »
Avoiding Footage Loss - Tactics for Storing and Recovering Data Months of planning and work can go into a filmmaking scene. There's the set design, lighting, location scouting, and many other facets that all need to work in concert to pull off a great shoot. With all of the care and attention put into the production, there should be more directed towards the actual product. If the footage data is damaged, corrupted, or incomplete, then all of the efforts going into a shoot were wasted. High-end cameras are not foolproof, and occasionally errors occur that disrupt the data. And people are certainly not foolproof, as they sometimes make unwise decisions about storing and protecting data. Thankfully, there are some best practices production teams and filmmakers can follow to best protect valuable footage. ...Read More »
2D vs 3D Animation - Which Should You Choose? There are quite a few elements to consider when tackling a video project for marketing and advertising purposes. A video project requires a script, voiceover, character development, themes and movement. Whether it's for a game, marketing or entertainment, animation is a great and creative way to bring a story to life. While animation is a top choice for video development, it requires a few extra elements to consider, such as deciding between 2D and 3D animation. For those who don't have much video production experience, it can be difficult to decipher which animation method will yield better results. But believe it or not, there's a time and a place for each one. ...Read More »
Exploring "The Depths" of Filmmaking "The Depths" blew audiences away at the Manhattan Film Festival where it won Best Feature Film. Telling the story of two men desperate for success, "The Depths" follows wannabe screenwriters Mickey Hansen (Patch Darragh, "Sully") and Ray Ferguson (Michael Rispoli, "Sopranos") who decide to fully explore the depths of murder and crime as part of their writing process. Also starring Charlotte Kirk ("Vice"), Hampton Fluker ("Shades of Blue") and Michelle Veintimilla ("Gotham"), "The Depths" was shot by DP Omar Portilla with a Blackmagic Cinema Camera and graded by Colorist Tim Buttner with Blackmagic Design's DaVinci Resolve Studio. ...Read More »
How Artificial Intelligence Is Projected To Influence The Automotive Industry Artificial intelligence and data science are two main technologies that forms the processes of the automotive. Since 2017, Udacity selected a group of 18 talented engineers (out of hundreds of applicants) to form the Self-Racing Cars team Udacity offer the first self-driving Nanodegree program. The program was Built in partnership with Uber, BMW, Mercedes-Benz, and Nvidia. After a huge success, Udacity introduced another Nanodegree program for the beginners. At last, MIT and university introduced their courses in the automotive industry. ...Read More »
The Young Gaucho By Miles Weston Good films are like fine wine...they have to cure/age to be something worth shown, viewed, enjoyed. But Ed Darino had no idea how long it would take him to finish a docudrama about his native Uruguay. But now after years of the finished shoot aging on celluloid he has reached a point in his life when it's time to deliver his work to viewers. As with most independent filmmakers he's finishing up all of the easy work - production/post. Now comes the tough part getting it placed and seen. But for now, here's the story of his visual travels... ...Read More »
Content Insider #573 - Options By Miles Weston The content delivery folks have finally figured out the obvious. People don't want a big bundle of entertainment options. In fact they don't want options at all! Nope all you want is one option...your content. That could be tough but the more different your tastes from your neighbors, the more they're similar - musicals, comedy, drama, horror, documentary, immersive. The providers who are ahead of the game even know what you want before you do which is why you keep coming back again and again without thinking much about it. And the people in the know are ordering up more content from really good indie filmmakers in record volumes. People may not be able to describe great content but they know it when they see it and increasingly there's more really good stuff to see. ...Read More »
Assimilate Scratch - A Workhorse in television and feature Post By Iyke Iheukwumere Assimilate Scratch over the years has become a trusted tool, used for everything from on-set DIT to digital intermediate and finishing. One of the industries where scratch is being heavily used is VFX, and this is in part due to scratch's open support for xml scripting, which allows most VFX post houses to build their entire pipeline around scratch. One of such VFX houses is FuseFX, where I worked as a VFX editor for almost three years, working on various television shows such as The Blacklist, American Horror Story, Agents Of Shield, Luke Cage and feature films such as American Made, The Purge (Election Year). ...Read More »
Content Insider#572 - Saving Creations By Miles Weston It's a poorly kept secret that great films, TV shows, long/short content aren't created/produced by big companies that can somehow live with the fact that some people like to steal rather than pay for their entertainment. Instead it's a freelance business with talented people investing time, money and sweat to produce the visual stories people enjoy. You could entrust your best work for someone else to store, save and protect for you or you can keep it close to you until someone decides they want to rent it to people. In the cloud your stuff is just data where people like to nose around. At your home it's your stuff and probably a little safer from nosey/nasty people. ...Read More »
Bogdan Darev, Filmmaker and VR Pioneer It is quite baffling that the film industry continues to stubbornly offer super hero and fantasy entertainment which continue to promote division and resolution of conflict by violence. The industry fails to capitalize on cinema's inherent gift to teach, nurture and unite. I say all of this because I passionately feel that the emergence of VR allows for us to explore new uncharted territories where greed has not yet corrupted and bankrupted the spirit of innovation and expression. ...Read More »
Performance Arts and 3D&360VR Technology Join Forces to Give Viewers a Truly Immersive Experience in "The Cabiri Anubis" Film Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in the action and emotion of a film narrative or performance, but combine the two together and you can create a compelling and highly immersive experience that brings the audience directly into the "reality" of the scenes. This is exactly what film producers and directors Fred Beahm, www.fredbeahm.com, and Bogdan Darev, www.bogdandarev.com, have done in "The Cabiri: Anubis", a 3D/360VR film, now showing at the Seattle International Film Festival's (SIFF) VR Zone, www.siff.net, on May 18 through June 10. ...Read More »
Stop, Collaborate and Listen: A Stop Motion Team Effort Brings "Two Balloons" to Life Led by Director and Writer Mark C. Smith, a dedicated group of filmmakers from Portland, OR created a visually stunning stop-motion short that follows two intrepid lemurs and their adventures in the sky. "Two Balloons," which originally wasn't conceived as stop motion, took four years to complete and had many twists and turns along the way. The team spent 16 months storyboarding, building sets and securing space in a warehouse, and then started shooting. ...Read More »
Content Insider #570 - Awards, Profits By Miles Weston Hollywood lived for their award galas. You know the red carpet, beautiful people, breathtaking dresses, dashing dudes. The awards almost guaranteed good ticket sales. But with more companies focusing on the bottomline and the thousands of new streaming opportunities out there, there's more interest in getting recognition where it counts...in the bank. Sure indie filmmakers still attend the myriad of film festivals hoping for a prize but a check from someone who wants the content for their library is a little more important. Subscribers have an unquenchable thirst for new, original content. Even in the visual content industry it's all about supply and demand. And demand is great! ...Read More »
Island Time By Miles Weston FoR stays focused on having the right tools, the right storage to deliver new ad spot for Jamaica in a Bottle... ...Read More »
Content Insider #567 - Coming At You By Miles Weston 5G is going to be the printing press that the wireless industry has been waiting for since people don't call anymore instead they text and they download huge streams of video content to watch all the time no matter where or what they're doing. Folks want you to believe it will be ready to go this year but better guess is 2020. All we need is to decide which codec we're going to use to make streaming video bandwidth conservative, a "little" content protection, and well a complete build-out of our infrastructure. We know who's going to invest in 5G but who will pay for it...yep. But think how filmmakers will enjoy seeing people buy/rent and enjoy the video storytellers' on-the-go great video entertainment...cool! ...Read More »
Logging Data By Miles Weston Shooting great content is the rule by which you're measured but being able to find just the right images and segment is even more important and it needs to be fast, accurate and automated ...Read More »
Traveling Back to the 1950s with "The Marvelous Mrs. Maisel" The new hit show from Amy Sherman-Palladino ("Gilmore Girls") and Daniel Palladino ("Family Guy") takes viewers back to 1958 on the Upper West Side of Manhattan when life abruptly changes for Miriam "Midge" Maisel after her husband leaves her. Breaking the mold and trying stand-up comedy quickly lands Midge in jail, while also landing her a lot of laughs. Visual effects (VFX) veteran Lesley Robson-Foster ("Logan Lucky," "The Great Gatsby") joined the streaming series as VFX Supervisor. Robson-Foster and her team used a Blackmagic URSA Mini Pro digital film camera to shoot B roll, establishing shots and VFX plates for the series. ...Read More »
Lumaforge presents... By Ko Maruyama LUMAFORGE PRESENTS: FASTER, TOGETHER - LIVE @ NAB 2018 ...Read More »
Assimilate Extends Immersive-Product Leadership with New 3D180 Post Production Workflows in Scratch VR 9.0 At NAB 2018, Assimilate is showcasing several new Scratch VR 9.0 post-production workflows that are geared to enabling content creators with the highest quality and most efficient VR tools in simplified, one-stop-shopping, end-to-end 3D180 and VR360 production workflows. ...Read More »
Assimilate Announces Scratch 9.0 - Major Update for Ultimate Performance and User-Friendly UI With version Scratch 9.0, Assimilate announces a major update to its entire Scratch product line at NAB 2018. As its most aggressive, highest-performing, and user-friendly product update to date, Assimilate's new Scratch 9.0 delivers a big boost in efficiency and performance, saving enormous amounts of time for DITs doing dailies and for all the creative functions throughout the post-production workflow. ...Read More »
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