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theAmplify Drives Emotional Connection Through Instagram Engagement for "The Fault in Our Stars"
LOS ANGELES, June 24, 2014 /PRNewswire/ --theAmplify (www.theAmplify.com), a burgeoning Instagram influencer marketing firm, today announced it reached more than 16 million social followers for a recent movie screening of 20th Century Fox Film's summer blockbuster hit, "The Fault in Our Stars."
Utilizing the company's proprietary and patent-pending technology SharedRank, an algorithm that provides strategic analytics and advanced audience targeting, theAmplify selected five key influencers within its entertainment affinity to attend a screening of the film. The influencers were perfectly aligned with the film and chose to organically share their experience. From the five Instagram influencers, theAmplify's "The Fault in Our Stars" campaign saw more than 350,000 engagements on the social media platform, through a combination of likes and comments. To-date the film has grossed nearly $170 million at the worldwide box office.
"As the first and only Instagram marketing firm to use technology to understand key influencers, we were able to conduct extensive analysis in selecting the best influencers to reach the most desired audience of this film," said Justin Rezvani, CEO of theAmplify. "By incorporating data-driven research and a native approach to marketing on Instagram, we were able to make true connections between the film and moviegoers, which in the end moved the needle in box office ticket sales."
theAmplify offers scalable solutions powered by SharedRank, for brands to manage Instagram content and delivery, interact and engage with key influencers, and track each campaign's success with multiple data points, in-turn enabling brands to connect with the best influencers for the desired audience.
For more information on theAmplify, please visit http://theamplify.com/.
theAmplify is a privately-held company based in Culver City, California, founded in 2013 by Justin Rezvani. theAmplify's proprietary technology, SharedRank, and its scalable platform allows brands to reach millions through select targeting capabilities resulting in data proven social value.
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