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Responsible NASCAR Fans Rewarded at Richmond International Raceway

(April 29, 2013)

Richmond, VA, April 29, 2013 (GLOBE NEWSWIRE) -- Responsible NASCAR fans earned valuable rewards at the Toyota
Owners 400 at Richmond International Raceway on Saturday night.
Miller Lite and Techniques for Effective Alcohol Management (TEAM)
Coalition partnered to promote responsible drinking and traffic
safety at Richmond International Raceway.

Julie Cunningham, Designated Driver for the Race at Richmond
(left to right) Justin Bailey, sports & entertainment marketing manager for MillerCoors; Allison Law, program associate for TEAM Coalition; Martha Spaulding, guest of sweepstakes winner; Julie Cunningham, Responsibility Has Its Rewards sweepstakes winner; Brian Reames, field marketing manager for MillerCoors; Dan Klenetsky, senior coordinator public affairs for NASCAR

Before the race, 492 NASCAR fans made the pledge to be a
designated driver for their group. All of them had the opportunity
to receive a free souvenir photo, instant prizes and a chance to be
selected as the Designated Driver of the Race. One randomly
selected responsible fan will win the Responsibility Has Its
sweepstakes. The grand prize includes a Miller Lite
outdoor lounge set along with two tickets and two hot passes to the
Federated Auto Parts 400 on September 7th at Richmond
International Raceway.

The Designated Driver for the Race from the September  8,
2012 Sprint Cup Series race at Richmond International Raceway,
Julie Cunningham, received two tickets and two hot
passes to the April 27th race. Cunningham and her guest enjoyed a
behind-the-scene experience before the race on Saturday.

"We applaud those who signed the pledge to be a designated
driver for their group during race weekend at RIR," said RIR
President Dennis Bickmeier. "It's important for
everyone to be responsible when choosing to consume alcohol while
enjoying the race weekend."

"At MillerCoors, we believe that with great beer comes great
responsibility and we're thrilled to partner with Richmond
International Raceway and TEAM Coalition to help promote
responsible alcohol consumption at the track," said Diane
, responsibility commerce manager for MillerCoors.
"For many fans, enjoying a beer on race day is part of the NASCAR
experience, and we want to encourage fans to enjoy the race
responsibly and plan ahead for a safe ride home from the

"The success of the Responsibility Has Its Rewards campaign is a
direct result of the commitment from our members and all the
designated-driver program partners, including the tracks, beer
companies and state offices of highway safety," said Jill
, executive director of TEAM Coalition. "Teamwork is
what this campaign is all about. We are demonstrating that when
everyone - including the fans - takes responsibility, everyone

About Richmond International Raceway

Richmond International Raceway, known as America's Premier Short
Track, offers exciting night racing action and a commitment to the
fan experience. One of the most popular facilities among drivers
and fans in all of motorsports, Richmond International Raceway
annually hosts all of its major events--two NASCAR Sprint Cup
Series races, two NASCAR Nationwide Series events and one NASCAR
K&N Pro Series East race--under the lights on its ¾-mile
D-Shaped oval. The unique layout consistently produces the thrill
of side-by-side racing, coupled with high enough speeds for a
superspeedway feel. Combined with first-class amenities (including
the state-of-the-art Video Scoring Tower) and a focus on the fans,
guests at Richmond International Raceway can expect lasting
memories on each visit. For tickets to events at Richmond
International Raceway, call 866-455-7223 or visit online. Like
us on Facebook
and follow us on Twitter

About MillerCoors

Built on a foundation of great beer brands and nearly 300 years
of brewing heritage, MillerCoors continues the commitment of its
founders to brew the highest quality beers.  MillerCoors is
the second-largest beer company in the United States, capturing
nearly 30 percent of beer sales in the U.S. and Puerto Rico. 
Led by two of the best-selling beers in the industry, MillerCoors
has a broad portfolio of brands across every major industry
segment.  The portfolio is led by the company's premium light
brands: Coors Light, Miller Lite and Miller64.  Coors Light,
the World's Most Refreshing Beer, offers consumers refreshment as
cold as the Rockies.  Miller Lite established the American
light beer category in 1975, offering beer drinkers a light beer
that tastes like beer should.  Miller64 is 64 calories of
crisp, light taste that complements a balanced lifestyle.
MillerCoors brews premium beers Coors Banquet and Miller Genuine
Draft, and economy brands Miller High Life and Keystone
Light.  Tenth and Blake Beer Company, MillerCoors craft and
import division, imports Peroni Nastro Azzurro, Pilsner Urquell and
Grolsch and features craft brews from the Jacob Leinenkugel Brewing
Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing
Company.  MillerCoors operates eight major breweries in the
U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls,
Wisc. and two microbreweries, the  Tenth Street Brewery in
Milwaukee and the Blue Moon Brewing Company at Coors Field in
Denver.  MillerCoors vision is to create the best beer company
in America through great people changing the way America enjoys
beer. MillerCoors builds its brands the right way through brewing
quality, responsible marketing and sustainable environmental and
community impact.  MillerCoors is a joint venture of SABMiller
plc and Molson Coors Brewing Company. Learn more at, at
or on Twitter through @MillerCoors.

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate
sports, entertainment facilities, concessionaires, stadium service
providers, the beer industry, distillers, broadcasters,
governmental traffic safety experts, and others working together to
promote responsible drinking and positive fan behavior at sports
and entertainment facilities. TEAM's 21 members and supporters
include NASCAR, Major League Baseball, Major League Soccer, the
National Basketball Association, the National Football League, the
National Hockey League, the National Collegiate Athletic
Association, ARAMARK, Delaware North Companies Sportservice,
Ovations Food Services, Beer Institute, National Beer Wholesalers
Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live
Nation, National Association of Broadcasters, Contemporary Services
Corporation, Elite, International Association of Venue Managers,
Stadium Managers Association and the National Highway Traffic
Safety Administration.  For more information, go to or  


A photo accompanying this release is available at:

CONTACT: Aimee Turner, Richmond International Raceway - 804-228-7507,
Courtney Schiesher, for MillerCoors - 312-854-8395,
Jill Pepper, TEAM Coalition 202-669-0357

TEAM Coalition

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