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Warner Bros. Consumer Products Launches Scooby-Doo Zoinks Points For Education Initiative And Sweepstakes
BURBANK, Calif., Aug. 19, 2014 /PRNewswire/ --Just in time for back-to-school season, Warner Bros. Consumer Products (WBCP) announces the launch of the Zoinks Points for Education program and an accompanying sweepstakes. The program is designed to award one U.S. school with critical educational funding, while at the same time, instilling young students with the love of reading. The sweepstakes kicks off in August and runs through December 31 at ZoinksPointsForEducation.com.
The Zoinks Points for Education sweepstakes is a promotional offering from the successful ZoinksPoints.com destination, a Scooby-Doo loyalty rewards program where consumers can collect, bank and redeem points from specially marked Scooby-Doo licensed merchandise and earn digital rewards.
The sweepstakes will be promoted in the August/September issue of Scholastic Parent & Child magazine, which will feature fun-with-phonics and back-to-school learning tips from Scooby and the Gang.
"Warner Bros. Consumer Products is proud to partner Scooby-Doo and the Gang with this great promotion, coupling the love kids and parents across the country have for Scooby with the fun and enjoyment of reading," said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.
Through the Zoinks Points for Education Sweepstakes, Warner Bros. Consumer Products will award $5,000 (USD), designated for educational enrichment programs, supplies or equipment, to one lucky school of the winner's choice. In addition, the first 1,000 people to enter the sweepstakes will receive a copy of the new "Scooby-Doo! Frankencreepy" companion reader from Scholastic, based on the latest all-new Scooby-Doo original movie of the same name, now available on DVD and Blu-ray Combo Pack (DVD + BD+ Ultraviolet Digital Copy) or Digital HD for the first time ever.
"Scooby-Doo! Frankencreepy" features Scooby-Doo and those "meddling kids," Shaggy, Fred, Daphne and Velma, as Velma discovers she's inherited her great-great-uncle Dr. Von Dinkenstein's cursed castle in the terrifying town of Transylvania Pennsylvania, that is. Just when the Gang persuades Velma to go claim her inheritance, the ghost of Dinkenstein Castle blows up the Mystery Machine as a warning! Now the Crew must spring back into action, but this time it's personal! Who's responsible for the Dinkenstein monster? What family secret has Velma been hiding? Will Fred recover from the loss of his beloved Mystery Machine? Can any helpless snack survive Scooby and Shaggy's monster-sized appetites? This Scooby-Doo adventure has enough spooky fun to make the whole family come alive!
Also in time for back-to-school, look for fun and functional Scooby-Doo offerings from WBCP partners such as Scholastic, Thermos, LeapFrog, Bioworld, Buckle Down, Redan Publishing, Mead, Good2Grow, Betty Crocker fruit flavored snacks and more available at retailers nationwide.
The Zoinks Points for Education sweepstakes is open now at www.ZoinksPointsforEducation.com.
NO PURCHASE NECESSARY. Sweepstakes ends 11:59pm Pacific Time 12/31/14. Open to permanent lawful residents of the 48 contiguous United States and D.C. who are 13 years or older. Void elsewhere and where prohibited. See the Official Rules at www.ZoinksPointsForEducation.comfor how to enter, complete prize description, school eligibility requirements, and full details. The Grand Prize will be awarded to the school selected by the sweepstakes winner. Sponsored by RPMC, 23975 Park Sorrento, Suite 410, Calabasas, CA 91302.
Scooby-Doo is one of the few classic properties to maintain top on-air ratings across the globe and is consistently ranked as one of the top properties in the Warner Bros. Consumer Products licensing portfolio. Scooby-Doo is the only dog with human characteristics who can live and play in a kid's real and imaginative world. Scooby loves to solve mysteries, is hip and cool and makes 'spooky' fun; he truly is the dog that can Doo it all!
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
SCOOBY-DOO and all characters and elements are trademarks of and Hanna-Barbera.
Warner Bros. Consumer Products
Edelman on behalf of Warner Bros. Consumer Products
SOURCE Warner Bros. Consumer Products
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