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Vari Internacional to Resell Complete Line of NUGEN Audio Loudness Solutions in Mexico
Mexico's Leading Provider of Advanced Audio Processing Solutions Will Target Major Broadcasters Producing Content for U.S.
(July 01, 2014)
NUGEN Audio and Vari Internacional, one of Mexico's leading A/V and audio solutions providers, today announced that the two companies have completed a reseller agreement by which Vari Internacional will distribute the complete line of NUGEN Audio loudness monitoring, correction, and management tools to broadcasters throughout Mexico.
"Although Mexico is some time away from any governmental loudness mandates, audio loudness compliance is a growing concern among our broadcast customers as they produce more and more content for U.S. audiences," said Gustavo Adolfo Martínez, professional audio sales manager, Vari Internacional. "After researching available loudness solutions, we found NUGEN Audio's toolkit to be superior -- especially in ease of use. For instance, no other loudness monitoring tools come close to the highly intuitive and visual user interface offered by NUGEN Audio's VisLM, which gives users an immediate, at-a-glance view of loudness levels."
Based in Mexico City, Vari Internacional will resell NUGEN Audio's complete range of products, including its award-winning loudness solutions for broadcast and post-production. Vari represents a wide range of leading-edge audio tools such as Avid Pro Tools and Pro Tools | HDX, Universal Audio, and Genelec, all of which are fully compatible with NUGEN Audio solutions.
"With its 28-year track record of providing the most advanced audio technologies available for professional audio recording, cinema, and broadcast production, Vari Internacional is the ideal company to help us build our market presence in Mexico," said Jon Schorah, creative director, NUGEN Audio. "Vari is leading the way as Mexican broadcasters place growing emphasis on audio quality, and their keen understanding of the growing market for loudness solutions and its relationships with Mexico's leading broadcasters will help ensure NUGEN Audio's success."
More information about the entire NUGEN Audio product family is available at www.nugenaudio.com.
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About Vari Internacional
Vari Internacional has 28 years of experience as a provider of professional solutions for television, radio, cinema, recording, post-production, live sound, lighting, and educational facilities. Vari's goal is to offer technology, service, and support to cater to the needs of each user, and to support each of the several markets it covers by looking for excellence and partnering with the most reliable companies.
About NUGEN Audio
NUGEN Audio provides the broadcast and post-production industry's most advanced solutions for end-to-end loudness management, metering, and correction from content acquisition through to playout. Reflecting the real-world production experience of the NUGEN Audio design team, the company's products make it easier to deliver high-quality, compliant audio while saving time, reducing costs, and preserving the creative process. NUGEN Audio's tools for audio analysis, loudness metering, mixing/mastering, and tracking are used by the world's top names in broadcast, post-production, and music production. For more information, visit www.nugenaudio.com.
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Link to Spanish Translation: www.wallstcom.com/NUGEN/140701SP.htm
NUGEN Audio, Vari Internacional, loudness
Source:Digital Media Online.
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