Company News: Page (1) of 1 - 03/19/13

TicketBiscuit Announces Integration into Major Casino Player Rewards Systems

(March 19, 2013)

Birmingham, AL (PRWEB) March 19, 2013

TicketBiscuit, a leading provider of ticketing software and services, today announced a suite of technologies that will enable casinos to more closely integrate their live entertainment ticketing to their player rewards systems. TicketBiscuit unveiled a working prototype integration with Ballys Player Rewards, and announced planned integrations with player rewards platforms from Aristocrat and IGT.

We believe that this level of integration will empower casinos with greater visibility into the effectiveness of their live entertainment programming, in terms of impact on the gaming floor, CEO Jeff Gale said. The new integrations, he added, will enable casinos to use ticketing data from live entertainment events to evaluate player activity on a more granular level so as to make more savvy programming decisions.

Additionally, TicketBiscuit offers functionality that enables players to exchange player rewards points for live entertainment experiences, including tickets, VIP experiences, and more. Reducing friction between casinos best customers and their earned rewards will lead to happier, more loyal players.

TicketBiscuit will present concepts and ideas about the relationship between live entertainment and player rewards at the National Indian Gaming Association convention in Phoenix, Arizona this month.

About TicketBiscuit:
TicketBiscuit, founded in 2001, provides proprietary software that powers the online ticket sales of over 500 clients and partners across North America and around the world. TicketBiscuits complete suite of services and solutions empowers casinos to sell tickets online through their own websites, via call center, and via the TicketBiscuit web-based box office interface. TicketBiscuit is a proud associate member and sponsor of NIGA, OIGA, NWIGA, and GPIGA. For more information on TicketBiscuit, please visit http://www.ticketbiscuit.com.

Read the full story at http://www.prweb.com/releases/casino/ticketing/prweb10536918.htm.

Page: 1

Related Keywords:economy, business and finance, financial and business service, business enterprises, advertising, marketing, business (general), casino and gambling, gaming and lottery, internet, computing and information technology, satellite technology, wireless technology, science and technology, technology (general), identification technology, agricultural research and technology, fishing industry, cinema industry, radio industry, television industry, music industry, process industry, tourism and leisure, lifestyle and leisure, , restraint of trade, international (foreign) trade, trade dispute, trade agreements, trade policy, trade balance, music industry, music theatre, plastic art, rock and roll music, popular music, jazz music, folk music, country music, classical music, music, entertainment award, entertainment (general), arts (general), arts, culture and entertainment, plastic art, internet, entertainment award, entertainment (general), arts (general), arts, culture and entertainment, economy, business and finance, financial and business service, business enterprises, business (general), internet, consumer goods, consumer issue, consumer confidence, consumer issue