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Ticket Alternative Renews Partnership With PaciolanSuccessfully Leverages CRM, Venue Enablement and Mobile Solutions to Grow Regional Ticketing Footprint (April 05, 2013)
IRVINE, CA and ATLANTA, GA -- (Marketwired) -- 04/03/13 -- Paciolan, a leading provider of ticketing, marketing, fundraising and sales automation solutions for more than 500 live entertainment organizations, today announced that Ticket Alternative, a regional ticketing provider, has renewed its partnership with the company. In conjunction with the partnership, Ticket Alternative's customers will continue leveraging Paciolan's powerful infrastructure and new features, including the company's Customer Relationship Management (CRM) system, mobile ticketing technologies and best-of-breed online ticketing services.
"Continuing our partnership with Paciolan enables us to offer unique solutions, encompassing high-end customer service, ticketing and mobile features to our growing client base," said Iain Bluett, President of Ticket Alternative. "Only Paciolan offers us the flexibility and breadth of solutions that enable us to serve our clients and expand our business to partner with major organizations, including universities, festivals, arts and concert venues."
Ticket Alternative will implement Paciolan's CRM solution for Kennesaw State University (Kennesaw State), a recent client of Ticket Alternative. As a growing university, Kennesaw State recently announced the addition of Football to its athletics department and will in turn increase the university's customer service efforts by utilizing the Paciolan CRM solution as an integral part of its donation building, priority seating and season ticket holder base. With a 360-degree view of its customers, Kennesaw State will be able to better serve its fans and customers by efficiently managing relationships with new and existing donors, as well as prospective season ticket holders.
As an early adopter of Paciolan's mobile ticketing solutions, Ticket Alternative has developed a system of frictionless ticketing via mobile devices. Receiving 20 to 25 percent of its traffic on mobile devices, some Ticket Alternative clients saw more than 15 percent of all purchases via mobile. Additionally, Ticket Alternative is looking forward to offering its clients new features in the future, including Apple Passbook integration and mobile delivery with 2D barcodes.
Ticket Alternative clients utilize Paciolan's eVenue online ticketing system that provides fully-branded and hosted e-commerce websites with a distinguished look to manage an individual brand while efficiently selling tickets with secure online services. The online solution also enables Ticket Alternative clients to pick their own seat through an interactive seat map of the venue.
"We're pleased to make the Pick-A-Seat feature available to clients with reserved seating and we feel that their customers will enjoy having control in the seat selection process," added Bluett. "When patrons have the opportunity to select their own seats they feel like they are getting a more personalized experience, especially if they are already familiar with the venue."
Working closely with Paciolan, Ticket Alternative is a strategic partner of the Fox Theatre in Atlanta (Fox Theatre), one of Atlanta's premiere venues that attracts over 750,000 annual visitors. Ticket Alternative leverages its resources to offer patrons of the Fox Theatre support from the Ticket Alternative call center and ticket distribution at 14 local Ticket Alternative outlets.
"We are pleased with our partnership and the success Ticket Alternative has achieved in growing its regional ticketing business by leveraging our venue enablement solutions," said Dave Butler, chief executive officer of Paciolan. "We look forward to continuing to support Ticket Alternative and their many clients throughout the United States."
About Ticket Alternative
Ticket Alternative tickets thousands of events and venues annually across the U.S. Based in Atlanta, with an international office in Tottenham, just outside London, Ticket Alternative can ticket almost every type of event, large or small, including concerts, sporting events, theater productions, festivals, and parties. Ticket Alternative's range of services includes online ticket sales, an in-house call center, box office software, local ticket outlets, advance ticket sales including subscriptions and season tickets, donation and fund development, event marketing, access control, and event staffing. In 2012, the company added software development. Ticket Alternative is also one of the largest sellers of event wristbands and custom printed tickets. The company has made the Inc. 5000 list of fastest growing private U.S. companies for the past four years.
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Visit www.paciolan.com for additional company information.
Paciolan Media Contacts:
Vice President of Marketing
Corporate Marketing Associate
Ticket Alternative Media Contact:
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