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The School of Internet Marketing Professor Interviews Danny Dover on Video Optimization

  (March 27, 2014)
The School of Internet Marketing Professor Interviews Danny Dover on Video Optimization

Jersey City, New Jersey (PRWEB) March 27, 2014

In his latest podcast, Jonathan Goodman president of Halyard Consulting and professor with The School of Internet Marketing, spoke with Danny Dover about video optimization. Danny is the author of Search Engine Optimization Secrets. He has been cited in numerous magazines including Time and PC World. He is also known for his website

Jonathan and Danny began the discussion around SEO trajectory compared to online video. Danny is moving his clients away from old style SEO content and into video production in order to boost customer engagement. Danny explained how video has evolved to require creative storytelling in order to engage the viewer and provide information.

"My persona online is more like a shadow of who I really am. It outlines me and it certainly is a reflection of who I am or part of who I am, but its not who I am." Danny Dover

The two also discussed the YouTube video domination over Google and the benefits of social network sharing. Over the course of the podcast Jonathan and Danny also talked about such topics as the benefits of crowd funding and how using media such as videos, photos, and graphics boosts blogs. Jonathan described this as making information, more consumable.

The podcast closed with Dannys story about where the idea for his website originated. Stemming from his struggle with depression, it was his desire to help others overcome their own obstacles, accomplish their goals, and live richer, happier lives.

To listen to the podcast, please visit:

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.


James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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