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The Inside Story On The Resurrection Of Twinkies

By DMO Affiliate
On November 16, 2012, Hostess was forced to liquidate its assets after failed union negotiations ended its plans to emerge from bankruptcy. Americas beloved Twinkies and Cupcakes would cease to be made. What followed over the next nine months was one of the most successful brand revitalization efforts of recent history. Rich Seban, Hostess Brands President and COO was instrumental in finding new buyers for the major brand assets, shedding the previous bakery business and consolidating manufacturing facilities for the remaining products. Without any revenue and with no marketing department, he then set out to plan what became known as “The Sweetest Comeback in the History of Ever.”
The Inside Story On The Resurrection Of Twinkies

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Related Keywords:Business, Rich Seban, Hostess Brands, LAK Public Relations, Bernstein, May, social media, The deal, Retail customers, manufacturing facilities, media buys, energy, America, President and COO, Marketing, Graphic design

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