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The AAP PreK-12 Learning Group Announces Finalists for the Beacon Awards, Recognizing Exceptional Education Marketing(May 09, 2014)
Philadelphia, PA (PRWEB) May 09, 2014
The PreK-12 Learning Group of the Association of American Publishers is pleased to announce the 2014 finalists of the Beacon Awards, which are given to the leading companies and organizations for their exceptional marketing campaigns that promote educational products. There are nine categories: Collateral Materials; Digital Marketing; Direct Marketing; Higher Education Materials; Integrated Materials Campaign; Marketing Newsletter; Marketing Website; New Product Launch; Webinars, Podcasts, and Videos.
The companies named as finalists are: Cardigan Mountain School, Corwin, Discovery Education, MDR, Ohio 4-H Youth Development, Pearson, PresenceLearning, SEDL, Scholastic Inc., Teaching Channel, WestEd, and Winter Group.
The winners will be honored at a luncheon on June 4 in Washington, DC during Context in Content, the annual meeting for the learning resource industry. The event is sponsored by MDR.
About the Beacon Awards
Established by the Association of Educational Publishers (AEP) in 2001, the Beacon Awards recognize the most effective marketing campaigns for education. Understanding the challenges of successfully promoting educational products to school districts, instructors, parents, and students, the AEP created the Beacon Awards to inspire creativity and innovation within the education marketing community. Now facilitated by the AAP PreK-12 Learning Group, the program continues to encourage marketing excellence among agencies, design firms, learning resource development companies, schools, universities, and nonprofit organizations.
About the AAP PreK-12 Learning Group
A division within the Association of American Publishers, the PreK-12 Learning Group serves its diverse membership by providing valuable resources and industry intelligence; fostering a fair, competitive and robust market; and encouraging the development of professional, quality content for teaching and learning. The Learning Group engages state, local, and federal policy leaders on such issues as funding, curriculum, testing, and literacy, and also organizes events, awards, and programs to support professionals at all levels. In 2013, the School Division of the AAP merged with the Association of Educational Publishers (AEP) to form the PreK-12 Learning Group, which combines AAP's proven strengths in advocacy and legal affairs with AEP's successful programs for the benefit of its members. Read more at http://www.AEPweb.org.
Read the full story at http://www.prweb.com/releases/2014/05/prweb11833962.htm.