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Synaptic Digital's GM Team Selected as Winner in the 35th Annual Telly Awards(June 19, 2014)
New York, NY, June 19, 2014 (GLOBE NEWSWIRE) -- The Telly Awards has named Synaptic Digital as a Bronze winner
in the 35th Annual Telly Awards for their Four Part Video Series on
Trailering. With nearly 12,000 entries from all 50 states and
numerous countries, this is truly an honor.
The series was created on behalf of GMC to provide consumers
with advice on towing a camper or trailer with a full size pickup
truck and was hosted by James Bell, GM's Head of Consumer Affairs.
The series begins with Bell attending GMC's Trailering Academy at
the Camarillo Airport near Los Angeles where he demonstrates how to
tow a large Airstream trailer with a 2014 GMC Sierra. In the second
video Bell gives viewers a tour inside the luxury camper. The third
and fourth videos take place along the scenic Pacific Coast Highway
and show Bell effortlessly towing the Airstream with the Sierra as
he shares additional tips and advice about safe towing while
highlighting the benefits of the vehicle. The videos earned
significant placement on a variety of online outlets and remain on
GMC YouTube channel where they continue to generate views. Click here to watch
the first video.
The Telly Awards was founded in 1979 and is the premier award
honoring outstanding local, regional, and cable TV commercials and
programs, the finest video and film productions, and online
commercials, video and films. Winners represent the best work of
the most respected advertising agencies, production companies,
television stations, cable operators, and corporate video
departments in the world.
For its 35th season, The Telly Awards once again joined forces
with YouTube to give the public the power to view and rate videos
submitted as part of the People's Telly Awards. In addition to
recognition from the Silver Telly Council, the judging panel that
selects the Telly Awards winners, the Internet community helps
decides the People's Telly Awards winners.
A prestigious judging panel of over 500 accomplished industry
professionals, each a past winner of a Silver Telly and a member of
The Silver Telly Council, judged the competition, upholding the
historical standard of excellence that Telly represents. The Silver
Council evaluated entries to recognize distinction in creative work
- entries do not compete against each other - rather entries are
judged against a high standard of merit. Less than 10% of entries
are chosen as Winners of the Silver Telly, our highest honor.
Approximately 25% of entries are chosen as Winners of the Bronze
"The Telly Awards has a mission to honor the very best in film
and video," said Linda Day, Executive Director of the Telly Awards.
"Synaptic Digital's accomplishment illustrates their creativity,
skill, and dedication to their craft and serves as a testament to
great film and video production."
"This was a fun and unique project for us and we are fortunate
to be able to collaborate with our clients at GMC who are always
willing to work with us in finding new ways to tell their story and
engage their audience" said Executive Producer, Chris Hansen.
To find out more about the Telly Awards visit our website at
About Synaptic Digital, a Definition 6
Synaptic Digital, a Definition 6 Company (www.synapticdigital.com) helps
brands tell their stories across earned, owned and paid media
through newsworthy, informative video. General Motors, Honda,
Procter & Gamble, American Express, GlaxoSmithKline, Siemens,
Intel, NATO, Ericsson and others rely on our expert video services,
targeted multimedia news releases, narrative marketing, digital
media centers, and thenewsmarket.com, the world's largest content
exchange for journalists and influencers, to connect with their
audiences in measurable ways. We are privately held and
headquartered in New York, with offices in London, Ahmedabad,
Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San
Francisco and Washington, DC.
CONTACT: Laura Pair
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