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Sony Announces Range of Impressive New Cyber-shot(R) Cameras

Five New Models Include World's First Camera With 63x Zoom (H400) (1) and World's Smallest and Lightest 20x Zoom Compact (WX350) (2) (February 12, 2014)

TORONTO, ON--(Marketwired - February 12, 2014) - Sony, a leader in the consumer and professional digital imaging markets -- has today introduced a variety of exciting Cyber-shot cameras that pack an extraordinary amount of imaging power and range into compact, travel-friendly packages.

The new line-up features the high-zoom H400 model, which is the world's first compact camera with a long-reaching 63x optical zoom lens(1), as well as the HX400V, HX60V and H300 models, which boast 50x, 30x and 35x optical zoom, respectively.

It also includes the new WX350 camera -- the world's smallest and lightest camera with a 20x optical zoom lens(2) -- and the competitively priced W800 model.

"High zoom continues to be one of the key priorities for our Cyber-shot camera line, in both the compact segment as well the larger, more traditional 'bridge' models," said Todd Toyoda,Director of Digital Imaging at Sony Canada. "With far-reaching zooms, extremely portable bodies and a series of competitive price points, this new crop of cameras offers advanced imaging performance to travel enthusiasts, weekend shooters, family photographers and more."


Powerful New Imaging Features

New to the Cyber-shot camera line in 2014, Sony has utilized its powerful BIONZX processor -- the same processor used in the award-winning Cyber-shot RX10 and the 7/7R full-frame mirrorless cameras -- in the new HX400V, HX60V and WX350 cameras. This powerful allows the new cameras to deliver richly detailed images and HD videos with exceptionally low noise.

The new HX400V, HX60V and WX350 cameras are also Wi-Fi and NFC enabled for instant transfer and sharing with compatible smartphones, and feature improved optical image stabilization technology with new Intelligent Active mode for smooth, blur-free images and full HD videos at all focal ranges.

Additionally, these three cameras offer "Motion Shot" video, which creates a sequence of fast-action, superimposed images to demonstrate motion of a subject or object through the frame. They also have 4K still image output for viewing images in full 4K resolution on compatible televisions.

Unique to the new HX400V high-zoom model, Sony has added full HD video shooting at a frame rate of 1080@24p for a more "cinema-like" feel to movies. The HX400V is also compatible with the popular platform of downloadable PlayMemories Camera Apps, adding a range of exciting and creative capabilities. Currently there are a total of 10 different applications available, with several others to be released this spring. Learn more at www.sony.net/pmca.

Key Product Information

High-Zoom Models

Cyber-shot HX400V High-Zoom Camera with 50x optical zoom lens

Available in black in March for about $529

  • Exmor RCMOS sensor with approximately 20.4 effective megapixels and BIONZX image processing engine
  • 50x optical zoom ZEISS Vario-Sonnar T* lens (100x Clear Image Zoom) to get incredibly close to the action
  • Optical SteadyShot with Intelligent Active Mode for smoother, more stable HD movies
  • Professional DSLR-style handling and manual controls in a compact body
  • Wi-Fi and NFC allows instant connection with smartphone for easy image sharing between devices and remote control from phone
  • Full HD video shooting (1080p) with ability to shoot at 60p, 60i and now 24p frame rates
  • Compatible with Sony PlayMemories Camera Apps platform

Cyber-shot H400 High-Zoom camera with 63x optical zoom lens

Available in black in April for about $329

  • World's first 63x optical zoom lens with Optical SteadyShot for improved image stabilization at all focal lengths
  • Class-leading 20.1 megapixel CCD sensor for detail-packed still photos and HD video (720p)
  • Easy to use with DSLR-style body, electronic viewfinder, Intelligent Auto and dedicated movie button

Cyber-shot HX60V High-Zoom Camera with 30x optical zoom lens

Available in black in March for about $449

  • Exmor RCMOS sensor with approximately 20.4 effective megapixels and BIONZX image processing engine
  • 30x optical zoom Sony G Lens to get incredibly close to the action
  • Optical SteadyShot with Intelligent Active Mode for smoother, more stable HD movies
  • Wi-Fi and NFC allows instant connection with smartphone for easy image sharing between devices and remote control from phone
  • Full HD video shooting (1080p) with ability to shoot at 60p, 60i and now 24p frame rates
  • Compatible with Sony PlayMemories Camera Apps platform

Cyber-shot H300 High Zoom Camera with 35x optical zoom

Available in black in February for about $229

  • Versatile 35x optical zoom lens
  • Class-leading 20.1 megapixel CCD sensor for detail-packed still photos and HD video (720p)
  • Easy to use with DSLR-style body, electronic viewfinder, Intelligent Auto and dedicated movie button

Ultra-Compact Models

Cyber-shot WX350 Ultra-Compact with 20x optical zoom

Available in black and white in March for about $349

  • World's smallest and lightest compact camera with 20x optical zoom lens (40x Clear Image Zoom)
  • Exmor RCMOS sensor with approximately 18.2 effective megapixels and BIONZX image processing engine
  • Optical SteadyShot with Intelligent Active Mode for smoother, more stable HD movies
  • Wi-Fi and NFC allows instant connection with smartphone for easy image sharing between devices and remote control from phone
  • Full HD video shooting (1080p) with ability to shoot at 60p, 60i frame rates

Cyber-shot W800 Compact with 5x optical zoom

Available in black and white in April for about $99

  • 5x optical zoom lens
  • 20.1 megapixel CCD sensor for detail-packed still photos and HD video (720p)

The new range of Cyber-shot cameras will be sold at Sony retail stores, online at sony.ca and all authorized retailers throughout the Sony dealer network.

(1)As of Feb. 11, 2014. Based on Sony survey

(2)As of Feb 11, 2014. Among digital still cameras equipped with 20x or greater optical zoom. Based on Sony survey

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony's market-leading connected devices include Sony Internet Player with Google TV, Blu-ray Disc player, BRAVIA television, Cyber-shot digital camera, Handycam Camcorder, Sony Tablet, VAIO computer, Sony Reader, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish Canada, the United Way of Canada and Earth Day Canada.

Contact information
Sony Canada contact:

Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
christina_stefanski@sony.ca


Copyright @ Marketwire

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