RHC Holdings Redefines Targeted Marketing Strategies at the 2014 NAMM Show
(January 24, 2014)
At a press conference held yesterday at the 2014 NAMM Show (Booth 4558), RHC Holdings announced its new targeted marketing strategies. Under this plan, RHC Holdings, comprised of well-known dependable brands, including RapcoHorizon, Momentum, Pro Co, Pro Co Data, RAT, RoadHog and StageMASTER, will target its brands to their specific markets.
This marketing strategy means that RHC Holdings offers comprehensive audio and cable solutions for a variety of budgets and projects, from 100,000-seat stadiums to single-room houses of worship and everything in between. RHC's collection of brands affords users the options of low-, mid- and high-grade instrument, speaker or microphone cable options. Fans will also find solutions such as guitar pedals, digital snakes, personal audio interfaces, digital facility design software and personal monitor systems.
"We are very excited to make the announcement today about the future of RHC Holdings," says Darius Seabaugh, Vice President of Marketing for RHC Holdings. "With this strategy, each of the brands will now have a very targeted marketing plan that will focus on a targeted customer base for areas such as live sound, retail, studio and installation."
As RHC's mid-to-upper-range line of audio solutions, RapcoHorizon products are tailored to the entire retail music industry to meet the demands of both live sound and studio recording. The brand comprises three different series of products, including the Players Series, a rugged solution for nightly club performers; Concert Series, a diverse line of professional interfacing products for live stage performances and Studio Series, an elite selection of cables with superior sound quality and rugged, durable construction for professional performances and studio sessions. With RapcoHorizon, fans can be assured they will attain the same sound on the road as they do in the studio.
A personal monitoring and digital audio distribution network, Momentum is designed to replace traditional analog audio wiring wherever audio distribution is needed. Difficulties in executing the increasingly complicated audio systems can be simplified by capturing audio at the source, converting it to digital and distributing it over a standard Ethernet network. This reduces the amount of field terminations, making installation less time-consuming. With the mTweak app for the Momentum mo8me Mix Engine, an average smart phone or tablet becomes a handheld wireless interface to control a user's mix and settings right from his hand or music stand.
Pro Co and Pro Co Data represent RHC's professional line of customizable audio, video, data, communications and fiber-optic interfacing solutions. With product lines such as LifeLines high-end signal transfer cable; TradeTools industrial strength and sized device boxes; RoadMaster heavy-duty touring snakes and PlateWorks standard and custom wall plates designed through DesignVision, ProCo truly defines what it means to be in the professional market.
From its beginnings as a pedal created in a Michigan basement, RAT has become an iconic legend in the mainstream of rock music. Built with the traditional rock musician in mind, RAT products have a rough, vintage, rebellious and dark sound. The newest product to make its way into the brand is the FAT RAT, which is also being presented at NAMM.
RoadHog touring cables are uniquely designed for touring performers. Engineered "Road Ready and Tour Tough," RoadHog cables utilize the most rugged construction for those who don't have the time to be neat and careful with their gear, while always providing high-quality sound. For those who want even more superior sound, there is also the SilverHog, which features the same RoadHog construction with silver-plated conductors and shields. RoadHog also comprises Hog, HogCloth, HogM, HogMPro, HogMCloth and SilverHogM, and will forever remain devoted exclusively to cables.
RHC Holdings, located in Jackson, Missouri, is one of the world's largest manufacturers and suppliers of audio, video, home theater, data and telecommunications interfacing products. Comprising RapcoHorizon, Momentum, Pro Co, Pro Co Data, RAT, RoadHog and StageMASTER, each RHC Holdings brand has developed a reputation in many industries for reliability, and superior sound performance. Used worldwide by concert touring sound companies, video and sound contractors, recording studios, system integrators, audiophiles and musicians, the company's products provide optimal flexibility and premium performance.