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New Napoleon Group Studio Reimagines ProductionAcclaimed Company Blurs The Lines Between Pre-viz And Post With A Smarter Studio In-Tune With Contemporary Agency Needs (January 17, 2013)
The new space will occupy over 14,000 square feet across two floors in the former corporate offices of fashion designer Kate Spade. Featuring 8 Avid Symphony Workstations, a Vicon Motion Capture system, and a large green screen stage, the space will be seamlessly tied together with a state of the art fiber cabling.
For Napoleon Group Creative Director Ken Kresge, the real innovation is the open and collaborative space that the new office presents. Creatives can work with over 40 artists in a space that is perfectly suited to the changing nature of the advertising business.
Perry Morton, Napoleon Group's Head of Production, adds that while the company will always offer a traditional edit or animation suite for clients that prefer to work one-on-one with their favorite editor or designer, the new space takes into account the growing collaborative team based workflows now trending in pre-viz.
"Our clients are collaborating more, and we're shifting our business model to accommodate that changing dynamic," Morton says. "That means a workspace where we can put together a specific team of editors, animators and producers that perfectly suits the needs of a particular assignment."
Napoleon's new project-centric space includes:
* An acoustically designed for low noise, open seating arrangement that is dotted with numerous, "brainstorming booths" - small conference rooms perfect for idea sharing or a private conversation;
* A full-service green screen production stage, complete with a Vicon motion capture system, allowing for sophisticated animation and complex camera setups;
* An In-house software development team that will build seamless pipelines with workflow shortcuts through Autodesk Maya, Avid, Final Cut, and Adobe's Creative Suite.
For Maciej Maciak, The Napoleon Group's Director of Technology and Engineering, the new space is all about being faster and more flexible with technology resources.
"Pre-viz is unlike any other post production discipline because things change quickly and our creatives need to respond fast, and that means giving them access to all of our technology resources any time, any where," Maciak says. "It's no longer about this room being an edit suite or that one a Flame suite --the technology follows the project, the project doesn't follow the technology."
About The Napoleon Group:
The Napoleon Group (http://www.napny.com) is the established leader of post production services in art, test, audio and broadcast. We provide creative direction and strong story telling skills to a wide spectrum of media. We bring care and craftsmanship to every project and take pride in achieving the highest quality product.
As experts in test advertising we work with you to select the right style to realize your creative concept and meet the practical needs of the brand. Whether the style is 3D, illustrative or live action, our team of seasoned professionals will ensure that your ideas earn the highest possible test scores.
In a volatile industry, trust the experience and vision of The Napoleon Group.
Related Keywords:Napoleon Group, leading, pre-viz, post production studio, Marty Napoleon, Douglas Miller, traditional edit, animation suite, 3D, advertising
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