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New Leadership of MEDL Mobile Custom Development Agency

(February 13, 2014)

FOUNTAIN VALLEY, Calif., Feb. 13, 2014 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) – a pioneer in the creation, development, marketing and monetization of mobile apps – announced today that Ted Francisco, Dawn Exline and Shannon Thornburg will take the helm of the Custom Development Division.



Ted Francisco has been promoted to the role of President, MEDL Mobile Custom Development. He has served as the company's VP Director of Strategy and General Manager since 2010 and has managed the company's new business growth since 2012, overseeing relationships with such key clients as Hyundai and Experian and presiding over the addition of several new clients such as Goodwill and UCLA Medical Center. Prior to MEDL, Ted served as SVP Director of Strategy & Digital at Campbell-Ewald. He brings more than twenty years ad agency experience with leading shops such as TBWA Chiat/Day, FCB and Y&R and clients such as Nissan, Kaiser Permanente, McKesson Health Systems and Sony Electronics.



Dawn Exline has been promoted to the role of Vice President, General Manager, MEDL Mobile Custom Development. She has been with the company since 2011 and has managed various aspects of the company's infrastructure such as human resources, recruiting, accounting and operations. Prior to joining MEDL, Dawn led the operations for Stratford Financial. She's spent more than 15 years in the software space for companies such as Mattel Interactive, The Learning Company and Pocket Express.


Shannon Thornburg has been promoted to the role of Director of User Experience & Production, MEDL Mobile Custom Development. Shannon has been with MEDL since 2009 and has led the architecture, UX and development of hundreds of mobile applications - for clients diverse as About.com, Experian, Medtronic, Monster.com, Taco Bell, Teleflora and Verizon - with technologies diverse as augmented reality, geo-location, messaging, photo manipulation, streaming audio and video, custom back end solutions and social media integration - on the iOS, Android and desktop platforms.




Together, the three will be responsible for helping to cultivate and steer the growth of the cutting edge development shop at a time when corporate demand for mobile continues to grow.



- Worldwide mobile application development market is expected to reach $100 billion in revenue by 2015, was $10.2 billion in 2010 (Source: Research2Guidance)



- 25% of international media and marketing executives see mobile as the most disruptive force in their industry. (Source: AdMedia Partners, 2013)



- Consumers spent six times as much time in retailers' apps in December compared to a year earlier. (Source: Flurry, 2013)



- Mobile accounts for 12 percent of Americans' media consumption time, triple its share in 2009. (Source: Digiday, 2013)



- Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017 (Source: Tech Crunch, 2014)



"I see significant opportunities for the agency in the year and years ahead," said Ted Francisco. "The mobile space is growing in the enterprise, and in verticals such as finance, automotive and medicine - areas where MEDL has a strong track record. We plan to expand the company's presence in these key verticals - while nurturing our current clients with whom we have built some really amazing technology."



MEDL's team of mobile engineers, architects, designers and producers work from the company's facility in Fountain Valley. The company is currently hiring experienced iOS and Android engineers. Engineers looking to apply can email jobs@medlmobile.com



About MEDL Mobile



MEDL has led mobile strategy, ideation, development, marketing and monetization for many of the biggest names on the planet - in areas diverse as entertainment, telecom, medicine, education and retail - for such prestigious clients as Hyundai, Taco Bell, Monster.com, The New York Times Company, and Telefonica. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, Real Madrid, Cheech & Chong and Marlee Matlin.



MEDL's patent-pending Mobile Brain is a powerful analytic engine which classifies users according to their Mobile Lifestyle via a Detailed Anonymous Profile (D.A.P.) and learns to make recommendations based on a predictive algorithm.



MEDL is the largest shareholder of Hang With, Inc. www.hangwith.com



For more information about MEDL Mobile, please visit www.medlmobile.com.



Forward-Looking Statements



Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.



For more information about MEDL Mobile, please visit http://www.medlmobile.com.


CONTACT: Media Contact:
DJ Swanepoel
MEDL Mobile
dj@medlmobile.com
714-617-1991 ex. 4211

Page: 1


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