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LIMEY Director Nick Jones Has "Fishy Fishy" Fun In New Spot For McDonald's

(February 11, 2013)
DMN Newswire--2013-2-11--LIMEY Director Nick Jones had "Fishy Fishy" fun, shooting a new commercial for global fast food chain, McDonald's. The :30 spot combines creative humor and playfulness, showcasing McDonald's new "Fish McBites." Nick Jones' directorial talents lend to good taste and a good time. A seamless collaboration with the McDonald's brand, which campaigns on the slogan "I'm lovin it," the new spot is sure to leave you feeling that way.

View "Fishy Fishy" here:

"This was a great idea, and I think we pulled it off in a light-hearted and realistic way," explains Jones. "We saw an awful lot of cast; there's a lot of talent out there! And we ended up with some great people. The Agency was a dream; really funny, very cool and totally trusting to work with. Great ideas were going back and forth. The crew was superb, really on it, and a pleasure to work with also. I shot loads of options, tons of coverage, and we all couldn't get the song out of our heads by the end of the day!"

"I always enjoy working with Burrell, and it was a pleasure to do so again," adds LIMEY Owner/EP Andrew Denyer. "The spot was right up Nick's alley, fun and youthful. Nick's suggestion to shoot and stage the spot at night was one of those choices that really up' the spot's creative value. Nick's eye for talent and natural performances show through."


Client: McDonald's
Spot Title: "Fishy Fishy" :30

Agency: Burrell
Chief Creative Officer: Lewis Williams
CD/Writer: Terrence Burrell
CD/Art Director: Paul Olsen
Executive Agency Producer: John Seaton

Production Company: LIMEY
Director: Nick Jones
Owner/EP: Andrew Denyer

Editorial: Spin Artist
Editor: Phil Lee

Music House: Sonixphere

Bio: Nick Jones:
Director Nick Jones started in his career in television, directing hours of diverse material from documentaries to dramas, and working with named talent such as Frank Skinner, Lily Savage, Ruby Wax, and Ben Elton, among others. He ended up focusing on his true love comedy, and has directed over 15 hours of broadcast comedy including sketch shows and specials. Nick studied theatre design, film and photography at the prestigious Central St Martins in London. He started out editing and directing music videos before moving into television and commercials. Along the way, Nick has developed his distinctive style and his keen eye for casting and working with actors, discovering and giving the first TV breaks to: Simon Pegg "Shaun of the Dead," Mackenzie Crook "Pirates of the Carribean," Sanjeev Bhaskar "The Kumars," Amanda Holden and Jessica Stephenson and most of the cast of "The Office" Martin Freeman, Olivia Coleman, and Matt Holness. Nick even introduced Ricky Gervais to the BBC prior to "The Office." Nick discovered "Mitchell & Webb" and put them in a sketch series for BBC2 called "Bruiser." Nick directed and co-wrote much of the material involved, so he knows exactly where the gag lies, and how not to tread on it or spoof it. He has a keen eye for the look and style of comedy and a natural feel for how best to stage things to get the appropriate laughs. Advertising director credits for Nick Jones include TV commercials for: Southern Trains, Ikea, Burger King,, Subway, Sony Playstation, Polaroid, Irn-Bru, Kodak, Mini, Citroen, 118 118, among many.

About LIMEY:
As the name implies, LIMEY's creative aesthetic is deeply rooted in the U.K with Owner/EP Andrew Denyer combining that aesthetic with his extensive experience in the U.S.  to form one multi-faceted, boutique production company. With tenures at large production houses such as Propaganda and Headquarters, as well as single director-owned companies such as Big Lawn Films; Denyer has built a unique directorial roster at LIMEY where each director works in a single genre with an individual style. LIMEY's current directorial roster features the talents of Nick Jones, KN+SAW, and Graeme Joyce. An agile boutique, LIMEY also offers the resources of a large production company via its partnership with Chelsea, including an extensive support staff and offices in Los Angles and New York. High-production values, regardless of budget, and a great collaboration for clients are the hallmarks of any LIMEY-produced project. For more information about LIMEY, check out the company's web site at

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Related Keywords:LIMEY, Nick Jones, McDonalds


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