Company News: Page (1) of 1 - 03/19/13

LIMEY Director Graeme Joyce Shoots New Short Film "My Weekend With Miss Banbury Cross" For "Men's File"

(March 19, 2013)

DMN Newswire--2013-3-19--LIMEY Director/Photographer Graeme Joyce has shot an incredibly unique one-minute short film for U.K. based "Men's File," www.mensfile.com, a magazine focused on tracing the "roots of style in men's clothing, architecture, car, and motorbike design". The one-minute short film, featuring burlesque dancer Miss Banbury Cross, accompanies the magazine's most recent issue 08.

To view the new short, go here: http://wdrv.it/XNVQNc

"'My Weekend With Miss Banbury Cross' is an exquisite film," says LIMEY Owner/EP Andrew Denyer. "Easy on the eye and with beautiful imagery, the film shows the emotion and ardor that Graeme likes to bring to his commercial work."

The film was conceptualized by "Men's File" Editor-at-Large, Matt Hind, who enjoys a strong working relationship with Graeme. "I had come up with an idea for a fashion story for Issue 08's focus on Denim based on John Huston's 'The Misfits,' [starring Marilyn Monroe]," explains Hind. "Miss Banbury Cross, a British burlesque dancer of note, came out to Los Angeles for the [photo] shoot and we decided to make a small film about her time there. Graeme was the perfect Director to work with on a project like this. He is very much a contemporary filmmaker, but also has great classic instincts and a subtle feel for light. It was very important for the film to be intimate and sympathetic, not over produced. Graeme had a very sensitive approach. By shooting 16 mm on the Bolex and essentially being together for a few days, we were able to produce something that feels home-made, authentic and above all, fun."

"I've known Matt for many years", adds LIMEY's Graeme Joyce. "When this opportunity came up to shoot a short film for the magazine's web site, it was a great way for Matt and I to collaborate, something we've often talked about. I wanted the film to play like a love letter so we decided on utilizing the romantic nature of 16mm film. As 'Men's File' is a heritage magazine that traces the roots of style, I decided to shoot with a Bolex H16 camera for the inherent vintage feel the camera provides, a texture that suits not only the magazine's aesthetic but also Miss Banbury Cross, her essence, look and performance."

"One of the biggest challenges when working in film is cutting through the endless production layers and portraying a narrative that engages emotionally," concludes Hind. "Graeme's instinct and intelligent approach enabled us to create something uncluttered and simply stunning."

Credits
Creative Director: Matt Hind, Editor-at-Large, "Men's File Magazine"
Director / Cinematographer: Graeme Joyce/LIMEY
Editor: Johnny Bachelier @ Henry
Original music: Skylar Bishil

Bio: Director Graeme Joyce:
Director Graeme Joyce was raised in The Cotswolds, the heart of the English countryside. After a stint at art school, a summer visit to Los Angeles sparked an interest and a career in visual media. During time spent on the city's commercial sets, Graeme shot some footage of a friend's band using a Bolex hand-cranked camera. Lip-sync was fudged in post and the resulting spec was seen by Scott Weiland who hired Joyce to direct two clips for his band Stone Temple Pilots. The Music Video Producer Association (MVPA) awarded the "Directorial Debut Award" to the band's video "Wicked Garden" directed by Graeme. With a loving memory of British adverts from his childhood as an inspiration, Graeme's exquisite design sensibility and flair for storytelling led him into commercials, directing innovative spots for such impressive clients as Target, Mercedes and British Airways. Whatever the medium, Robert Bresson's sentiment notes: "It is with something clean and precise that you will force the attention of inattentive eyes and ears" is an aesthetic approach held in high regard by Graeme. He currently lives in Silver Lake, Los Angeles, with his family.

About LIMEY:
As the name implies, LIMEY's creative aesthetic is deeply rooted in the U.K with Owner/EP Andrew Denyer combining that aesthetic with his extensive experience in the U.S. to form one multi-faceted, boutique production company. With tenures at large production houses such as Propaganda and Headquarters, as well as single director-owned companies such as Big Lawn Films; Denyer has built a unique directorial roster at LIMEY where each director works in a single genre with an individual style. LIMEY's current directorial roster features the talents of Rob Luehrs, Nick Jones, KN+SAW, and Graeme Joyce. An agile boutique, LIMEY also offers the resources of a large production company via its partnership with Chelsea, including an extensive support staff and offices in Los Angles and New York. High-production values, regardless of budget, and a great collaboration for clients are the hallmarks of any LIMEY-produced project. For more information about LIMEY, check out the company's web site at www.limey.tv

# # #

Page: 1

Related Keywords:LIMEY, Graeme Joyce, Men's File