Company News: Page (1) of 1 - 07/31/14 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

JW Player Scales Weird Al Yankovics Tacky Nerdist Video to the Top of the Charts

  (July 31, 2014)
JW Player Scales Weird Al Yankovics Tacky Nerdist Video to the Top of the Charts

New York, NY (PRWEB) July 31, 2014

JW Player, a leader in online and mobile video, today announced that its advanced online video platform powered Weird Al Yankovics Tacky video on Nerdist. JW Player was used for the launch of the first video in the series of Weird Al Yankovics eight videos, with exclusive video content created by Nerdist published only at Nerdist for the videos premiere. As a result, in its first week the Tacky video had far more video views on JW Player than on YouTube

Taking off in style, Tacky received 8 million video views and 10 million page views, amounting to 300 Terabytes of video and 275,000 hours of video streamed all in its first 72 hours. By the end of its first week, the video had seen 9.5 million video plays and 12.5 million page views for a total of 350 Terabytes of video delivered and 320,000 hours of video streamed. In just 72 hours, a single web page with one video on JW Player practically doubled Nerdists monthly site traffic.

Through the explosive growth of the Tacky video across the web, the JW Player video solution worked flawlessly with high performance and zero downtime, said Seth Laderman, SVP of Content and Operations at Nerdist. The exponential growth and high degree of viewing activity for our content is a testament to the strength of JW Platform for publishers.


JW Player provides a full platform to Nerdist for video playback, hosting, streaming, content management, analytics, and video advertising. The video player in the Tacky video used a Nerdist logo and customized video controller, allowing the Nerdist brand to be highlighted to viewers. Video monetization for Nerdist was provided via pre-roll video ads, including a Universal Pictures movie trailer for "Lucy" with Scarlett Johansson, combined with banner ad page monetization and Comic-Con promos. Nerdist also took advantage of JW Players embed and share functionality to play Tacky on large numbers of sites across the web and in hundreds of articles published the day the video went live.

Nerdist Industries produced hugely original content with Weird Al, and its a privilege to be the underlying platform that allows this content to reach audiences at scale, said Chris Mahl, President at JW Player. We empowered Nerdist to achieve this milestone with JW Player technology that permits publishers to easily and efficiently deliver their own video content, monetization, and site control. Were excited to continue working with Nerdist on innovative video content and technologies.

Nerdist Industries is no stranger to hits, as it is owned by Legendary Entertainment, the production company which brought us the "Godzilla" film. With 104,000 sales in the United States, however, Mandatory Fun makes history as the first comedy album to top Billboards album chart since Allan Shermans My Son, the Nut in 1963 (Nielsen SoundScan). Weird Al Yankovics eight new videos have been watched a total of 46 million times. At this point, the JW Player video has almost 10 million video views, about a quarter of all views for the eight videos from the Weird Al campaign. The creative video campaign and user experience has been cited as one of the major contributors to the wild success of the album debut.

About Nerdist Industries
Nerdist Industries is a multi-platform creator of genre and popular culture content. Founded by CEO Chris Hardwick, its online presence includes a website at Nerdist.com; a premium YouTube channel (youtube.com/nerdist) featuring Nerdist News hosted by Jessica Chobot; a combined 2.4 million Twitter followers; a Podcast Network including the flagship Nerdist Podcast; The Nerdist School comedy training program; and the Nerdist Alliance, a community of curated partnerships with some of YouTube's most talented and passionate creators including up and coming stars Hannah and Hilly Hindi of The Hillywood Show. Nerdist also produces content for television including @midnight for Comedy Central and All Star Celebrity Bowling for AMC. Further, Nerdist hosts live events around the country such as The Nerdist Podcast Live! and Course of the Force, an annual lightsaber relay in partnership with Lucasfilm LTD. Legendary Entertainment acquired Nerdist Industries in August 2012.

About JW Player
JW Player is the New York-based startup that pioneered video on the web and is now innovating for the future. Started in 2008 as the worlds first open source video player, today the companys customers span the globe across 193 countries and range from Fortune 500 companies to individual bloggers. The companys flagship product, JW Player, is live on more than 2 million sites with 7 billion video streams to 750 million monthly unique viewers across all devices phones, tablets, and desktops. Nearly five percent of all video streams worldwide are delivered through JW Player. In addition to the player, the companys services include video hosting and streaming, advertising, and analytics. For more information, see http://www.jwplayer.com.

###

Media Contacts:
Amy Liu, JW Player
amy(at)jwplayer(dot)com
212-244-0140

Julia Zamorska, Grayling
Julia.Zamorska(at)grayling(dot)com
646-284-9424

Read the full story at http://www.prweb.com/releases/2014/08/prweb12061251.htm.


Page: 1


Related Keywords:

HOT THREADS on DMN Forums
Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

@ Copyright, 2014 Digital Media Online, All Rights Reserved