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It's All Journalism Launches Partnership With the Association of Alternative NewsmediaConversations on the Future of Journalism Reach New Audiences in Weekly Podcast (February 14, 2014)
WASHINGTON, DC -- (Marketwired) -- 02/14/14 -- It's All Journalism, a weekly podcast about the evolution of modern media, has a new home: the Association of Alternative Newsmedia (AAN), the nation's premier network of altweeklies and local non-mainstream publications.
The podcast, which draws insight from today's top reporters, editors and new media strategists, has become a leading source of novel ideas and diverse perspectives from journalists who are building the newsroom of tomorrow. AAN Executive Director Tiffany Shackelford says the culture of alternative media is a natural fit for It's All Journalism.
"Our member publications are instinctive experimenters. We've always been on the cutting edge of content, ready to jump on new, big ideas," she says. "To carry this tradition into the digital age, we need the kind of brain trust It's All Journalism provides -- not just for the sake of our members, but for the entire media industry."
The advent of the Internet changed the media landscape forever. As audiences turned away from traditional news outlets and toward the Web, advertising revenue dropped and many legacy news organizations folded. But for all the havoc it's wrought on old-school journalism, digital media offers exciting opportunities to do what journalists already do well -- tell compelling stories and report breaking news -- in more and better ways. The technology that's killing the big newspapers is also the platform that will save it -- and It's All Journalism is here to find out how.
It's All Journalism has already built a reputation for attracting top-caliber talent and generating buzz around important topics in today's newsrooms. Whether they write for traditional media outlets, like The New Yorker's Emily Nussbaum, or build new products for delivering the news, like NPR News Apps Editor Brian Boyer, the guests featured on It's All Journalism offer thoughtful questions and creative inspiration to the podcast's audience. Aspiring journalists and ambitious mid-career professionals alike will find hard-earned wisdom to take back to their desks.
The producers of the podcast promise to seek out fresh, emerging voices in the industry, people ready to take big risks and share what they've learned.
"We've talked to a lot of smart people and have learned quite a lot about the current state of digital media," says It's All Journalism's Michael O'Connell. "But we want to learn more. Our partnership with AAN not only widens our audience, but it also brings more people into the conversation. We can't wait to start talking and listening."
About the Association of Alternative Newsmedia
The Association of Alternative Newsmedia (AAN) is a diverse group of 117 alternative news organizations covering every major metropolitan area and other less-populated regions of North America. AAN member publications reach more than 25 million active, educated and influential adults in print, on the web and on mobile devices. What ties them together are a strong focus on local news, culture and the arts; an informal and sometimes profane style; an emphasis on point-of-view reporting and narrative journalism; a tolerance for individual freedoms and social differences; and an eagerness to report on issues and communities that many mainstream media outlets ignore.
About It's All Journalism
It's All Journalism is a weekly podcast where working journalists share tips and insights into the evolving media landscape. Discussions range from the importance of multimedia in digital storytelling to what makes a modern newsroom tick. The podcast's audience is made up of young journalists and their older counterparts, who are seeking new skills to become successful professionals in new media.
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