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Electus Digital Strikes Distribution Deal With HBO For CollegeHumor's Coffee Town
NEW YORK, May 2, 2014 /PRNewswire/ --Electus Digital announced today a licensing deal with HBO for exclusive television distribution of CollegeHumor's Coffee Town. Beginning this month, the film will be available on HBO and Cinemax. The 18-month license period extends through October 2015 and covers the U.S. and territories including Puerto Rico, U.S. Virgin Islands, Guam and Bermuda.
Coffee Town, the debut feature film from leading comedy brand CollegeHumor, was first released in July 2013 across all digital platforms and through a series of limited theatrical engagements. With a trailblazing promotional strategy focused online and targeting fans of CollegeHumor and the movie's cast, the release ignited an industry-wide discussion on the future of film marketing and distribution, while climbing the VOD charts. Through this deal with HBO, CollegeHumor now hopes to extend the reach of Coffee Town to a whole new audience.
"The reaction to Coffee Town has greatly exceeded our expectations," says Ricky Van Veen, co-founder of CollegeHumor and a producer ofCoffee Town. "I'm excited for more people to stumble upon it in a different environment and join the movie's fan base."
Coffee Town is the first workplace comedy for the generation thatincreasinglydoesn't have an office. When a 30-something website manager whouses a localcafe as his office learns of plans to convert the space into a bar, he enlists the help of his two best friends to help save his freeloading existence. Directed by Brad Copeland (Arrested Development), the film's all-star comedy cast includes Glenn Howerton (It's Always Sunny in Philadelphia), Steve Little (Eastbound & Down), Ben Schwartz (Parks and Recreation), Adrianne Palicki (G.I. Joe: Retaliation) and Josh Groban (Crazy, Stupid, Love.)
Electus International brokered the deal. In addition to the agreement with HBO in the U.S., Electus International has secured licensing deals for television distribution of Coffee Town with Sky in the United Kingdom and Ireland, and with Canal+ Spain in Spain and Andorra.
About Electus Digital
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus Digital, the digital creative and distribution arm of Electus, specializesin creating entertaining content for digital, TV, and film platforms across comedy, music, gaming, food and urban lifestyle categories, and provides full-service branded and third party creative production services.It is comprised of website properties CollegeHumor.com, Dorkly.com and WatchLOUD.com; YouTube Channels WatchLOUD, Nuevon and Hungry; and production companies Big Breakfast and dumbdumb. Electus is an operating business of IAC (NASDAQ: IACI). For more information on Electus, visitwww.electus.com.
Founded in 1999, CollegeHumor.coman Electus Digital proptertyoffers daily comedic content throughvideos, pictures, articles and jokes, both created and curated by theCollegeHumor staff. CollegeHumor's popular sketches and series havegenerated more than 2.5 billion views, and earned CollegeHumor 10 WebbyAwards and an ECNY Award, among others.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world's most successful pay TV service, providing the two television services HBO and Cinemax to approximately 127 million subscribers worldwide. The services offer the most popular subscription video-on-demand products, HBO On Demand and Cinemax On Demand as well as HBO GO and MAX GO, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 70 countries. HBO and Cinemax programming is sold into over 150 countries worldwide.
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