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EasyCare Takes Home Bronze Statue at 2014 Telly Awards#lovethecarbusiness Web Series Singularly Recognized Amidst More Than 12,000 Entries (August 12, 2014)
ATLANTA, GA -- (Marketwired) -- 08/12/14 -- EasyCare®, the leading independent provider of automotive ownership benefits, announced today that it was named as a 2014 Online Video Bronze winner of the 35th Annual Telly Awards. EasyCare received recognition for its web series titled "#lovethecarbusiness," after the campaign that gives voice to auto industry leaders who improve the car business by helping others, bettering their communities and elevating the lives of the people who work for them and around them. Telly Award winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. Among nearly 12,000 Telly entries from around the globe, EasyCare is pleased to be recognized.
"We're honored to be acknowledged with this prestigious award amongst some of the best and most respected organizations in the world," said Tina Whitelaw, Executive Vice President of Strategy & Marketing for EasyCare. "Our goal through #lovethecarbusiness is to continue to drive awareness and improve the perceptions of the car industry, and this award is terrific evidence that the work we are doing is having an impact."
The #lovethecarbusiness web series that received the award features auto dealers and other people in the industry with countless stories of kindness, extraordinary moments of excellence, contributions to communities and our country's economy.
"The Telly Awards has a mission to honor the very best in film and video," said Linda Day, Executive Director of the Telly Awards. "EasyCare's award-winning #lovethecarbusiness videos illustrate their creativity, skill and dedication to their craft, and serve as a testament to great film and video production."
The Telly Awards was founded in 1979, and is the premier award program honoring outstanding local, regional and cable television commercials and programs, the finest video and film productions, and online commercials, videos and films. A prestigious judging panel of more than 500 accomplished industry professionals, made up of past winners, who are members of The Silver Telly Council, judged the competition. Upholding the historical standard of excellence that The Telly Awards represents, the Silver Council evaluated entries, against a high standard of merit to recognize distinction in creative work.
Founded in December 2012, #lovethecarbusiness aims to change and improve the perceptions about the car industry by celebrating and giving a voice to the people and personalities behind it who are making a difference. With thousands of fans, #lovethecarbusiness is creating a movement, and devising a digital home for recognizing the great work taking place in the car business each and every day, through hundreds of fan stories. The movement is backed by companies including EasyCare®, Covideo, MOTOR TREND® Certified Vehicles, Best Training Day Ever and many others. Learn more at www.lovethecarbusiness.com.
The EasyCare brand is owned by Automobile Protection Corp (APCO), and is the leading independent provider of automotive benefits specifically created to enhance a consumer's vehicle buying and ownership experiences in ways that create long-term bonds between the consumer and their dealership. EasyCare benefits include vehicle service contracts, dent repair coverage, Guaranteed Asset Protection (GAP), key replacement coverage, pre-paid maintenance and more. APCO was founded in 1984 and has delivered great ownership experiences to over 7 million automotive consumers.
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