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Deluxe To Serve As The First Mastering Facility For Dolby Vision
BURBANK, Calif., July 14, 2014 /PRNewswire/ --Deluxe, a global innovator offering comprehensive creative, media, distribution and asset-management solutions for media and entertainment, has been chosen by Dolby as the first facility offering state-of-the-art mastering for Dolby Vision.
Dolby Vision is an end-to-end solution that helps content creators and TV manufacturers deliver images with greater brightness, color and contrast by augmenting the fidelity of Ultra HD and HD video signals for over-the-top online streaming, broadcast and gaming applications.
Deluxe has dedicated an entire color suite in its Hollywood Way facility in Burbank, California, to Dolby Vision operations.
"Dolby's allowing us to launch the first Dolby Vision mastering service speaks volumes about its faith in the quality of work at Deluxe," said Gray Ainsworth, executive vice president for corporate development & strategy at Deluxe Entertainment Services Group. "We are very excited to work with our customers to explore the creative possibilities of an expanded color palette and greater brightness and contrast."
The Dolby Vision mastering service will be used for episodic and long-form content for TV presentation. It will be conducted on Film Light's Baselight high-performance color grading system, which has already been optimized for Dolby Vision.
"Creative teams can rely on Deluxe and FilmLight to make their stories come alive visually like never before," said Roland Vlaicu, senior director of broadcast imaging at Dolby."They can use the full range of colors, peak brightness and local contrast provided by Dolby Vision, with the confidence that those will be reproduced faithfully on TVs with Dolby Vision technology."
Deluxe Entertainment Services Group Inc. is a global leader in media and entertainment services across film, video and online content from capture to consumption.
Since 1915, Deluxe has been the trusted partner for the world's most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management and new digital solution-based technologies.
With operations in Los Angeles, New York and around the globe, the company employs nearly 6,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. Deluxe is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. For more information visit www.bydeluxe.com
About Dolby Vision
Dolby Vision helps content creators and television manufacturers deliver more brightness, colors and contrast by augmenting the fidelity of Ultra HD and HD video signals for over-the-top online streaming, broadcast and gaming applications.
Though most TV shows are recorded using camera technology that captures the colors and brightness of real life, much of that richness is lost by the time consumers get to watch. That's because current TV and cinema color-grading standards are based on the limitations of old technologies and require that the original video content be altereddramatically reducing the range of colors, brightness and contrastbefore it can be reproduced for transmission and playback. Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colors, peak brightness and local contrast.
SOURCE Deluxe Entertainment Services
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