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China's Largest Movie Media Group Announces Opening Of Los Angeles Office
LOS ANGELES, June 5, 2014 /PRNewswire/ -- China's largest movie media group, China Movie MediaGroup (YING SHISHANG also known as "CMM"), announced today it will open its first United States office in Los Angeles, California. In tandem, it will team with its first U.S. studio, Paramount Pictures, to launch the marketing of Transformers: Age of Extinction (TF4) in China, a movie that has incorporated many Chinese elements and locations. U.S. based Jiaflix and the China Movie Channel (CCTV6), with its new media subsidiary M1095, are the production and promotion partners of the film. China Film Group is the sole import company in China.
"The Chinafilmmarket has maintained a growth of 30% each year and has become the world's secondbiggest box office market," says Zhang Gen Ming, CEO and founder of CMMG. "The establishment of our new L.A. office is only the beginning of the relationship between the two biggest countries in the rising global film market. In addition, because there were so many Chinese components to TF4 it seemed like a natural and compelling partnership."
"We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the TRANSFORMERS franchise. Michael Bay's films havebeen very popular among Chinese audiences and with CMMG's support, we hope Transformers: Age of Extinction will continue that tradition," said Rob Moore, Vice Chairman of Paramount Pictures.
To acknowledge their new alliance, executive officers from Paramount Pictures and CMMG held a small celebration in West Hollywood, CA on June 3rd.
CMMG is acomprehensive film group that provides a full range of movie services, including production, investment, promotion, Chinese domestic distribution and marketing.
TF4's Chinese marketing campaign is a collaborative effort between CMMG and Paramount Pictures' International Marketing Department to manage the organization, planning and execution of its launch in China. CMMG's long-standing relationships with the top 10 Chinese theatre chains and China's top social network and online ticket purchasing platform, Tencent's WeChat will help drive its promotional efforts. Together with Wanda Cinemas, China's largest cinema chain, CMMG is organizing the premiere of TF4 in Beijing.
About China Movie Media Group
China Movie Media Group is a leading advertising and marketing company specializing in creative multi-platform promotional activities in China for all imported foreign and limited numbers of high profile domestic movies. Its core competencies include placement of the highest valued pre-show ads (right after film trailers) in movie theaters for all imported movies, interactive in-person advertising campaigns with increasingly affluent movie goers inside more than 90% of the top 500 Chinese movie theaters (which represents 70% of total box office revenue yearly), product placements in major blockbuster movies, co-promotion activities with studios, and social media marketing campaigns for new releasing movies.
At present, China is on track to surpass the US box office revenue in 2018 after becoming the second biggest box office market in the world last year, and China Movie Media Groupis the only company in China that has exclusive resources covering technology in new media marketing for film release, box office monitoring, pre-show ads, and in-theater promotional campaigns. In June 2013, China Movie Media Group was awarded "The Best Movie Advertising and Marketing Company" by the Shanghai Film Festival in China.
SOURCE China Movie Media Group
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