Brickyard VFX Creates Game Day Fantasy with Katherine Webb for Carl's Jr.® and Hardee's® New Buffalo Blue Cheese Burger
(October 01, 2013)
Bi-coastal effects and animation studio Brickyard VFX completed visual effects for the newest Carl's Jr.® and Hardee's® spot directed by Chris Applebaum of HSI via advertising agency 72andSunny. The spot promotes the new Buffalo Blue Cheese Burger at Carl's Jr. and Hardee's, and features model and beauty queen Katherine Webb. The spot broke to air Saturday, September 28th and can be viewed here http://www.youtube.com/watch?v=vYiqsALKnBw.
Brickyard VFX has consistently been delivering VFX for Carl's Jr. spots for over ten years. Shot on location at a football stadium in Pasadena, the VFX work involved extensive crowd duplication in addition to artistic touches designed to enhance the fantasy sequence, artfully executed by Brickyard VFX Creative Director Patrick Poulatian. Since there were a limited number of extras available at the shoot, George Fitz composited countless sets of fans to fill the stadium with crowd tile elements that Head of CG David Blumenfeld carefully coordinated.
"As is the production mantra, it is always best to capture as much practically as possible. Although we were prepared to create a digital crowd to fill the stands as needed, in the end we were able to successfully maximize the use of human actors," said Diana Young, Head of Production.
"A few hours before the shoot we blocked off ten by ten squares of seating within our shoot range, which spanned approximately 8000 stadium seats," explained Blumenfeld. "By color coordinating blocks of seating with gaffer tape, we were able to quickly move the group of extras from point A to point B with enough variation to capture the required tiles and expedite the live action shoot. The production company really appreciated the planning and simplicity with which we got through what can tend to be a time consuming and tedious part of a shoot--and the tiles fit together and were composited seamlessly to fill the stadium."
About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. For company information please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com .
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"Game Day Fantasy"
Client: CKE Restaurants, Inc. (Carl's Jr. / Hardee's)
Chief Creative Officer: Andy Puzder
Chief Marketing Officer: Brad Haley
Director of Advertising: Brandon LaChance
SVP of Product Marketing: Bruce Frazer
VP of Field Marketing, Media & Merchandising: Steve Lemley