|Page (1) of 1 - 08/06/14||email article||print page|
Bannister Lake Simplifies On-Air Branding Workflow for BroadcastersNew BL Brando 2.0 software enhances how broadcasters create, schedule and manage branding elements (August 06, 2014) ? Graphics automation specialist Bannister Lake has released the second generation of BL Brando, a data-rich, web-based software solution that simplifies how broadcasters dynamically incorporate and continuously update bugs, promos, snipes, sponsor messages, social media hashtags, and other branding elements within one or more program streams. As the market leading solution in Canada, Brando has enhanced how the largest Canadian broadcasters create, schedule and manage unique branding content for multiple channels. The second-generation Brando release extends its reach across the workflow? including tighter integration with traffic and automation systems? and adds an alternate version tailored for single-channel operations. Called BL Brando Solo, this single-box solution includes all the power of Brando while reducing the cost and infrastructure for U.S. call letter stations and TV operations that only require branding for one channel. Importantly, the new single and multichannel configurations both retain the trademark ease of use that differentiates the initial Brando release from competitive automated branding solutions. This covers everything from graphics design, data integration and scheduling triggers to more advanced workflow-centric applications, such as direct support for editing resources; and reconciliation of content and scheduling changes between graphics and master control. The latter feature, which automates publishing of such changes across the workflow, is especially useful for branding elements like sponsor messages and cross-channel promotions that are associated with monetization.
Related Keywords:bannister lake, broadcast, graphics, automation, data, production, branding, canada, television, software, digital TV, georg hentsch
Source:Digital Media Online. All Rights Reserved