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Ballantine's New Blog Post Highlights Interview with Lori Fletcher, Professional Copywriter(July 19, 2013)
Wayne, NJ (PRWEB) July 19, 2013
The Ballantine Corporation, a New Jersey-based full-service direct mail company, has just published a new blog post that includes an interview with professional copywriter Lori Fletcher. Ms. Fletcher has over 20 years of experience developing direct mail content for a variety of customers, and in the interview she provides advice for direct marketers looking for success in copywriting.
Ms. Fletcher started out at an ad agency after graduating college. Her experience there included everything from "radio ads to television commercials to brochures to billboards." She then moved to the publishing industry, where she focused on direct response marketing. She then made the move to freelance work, and since then has been helping her clients meet and exceed their direct marketing goals.
In the interview, Ms. Fletcher provides some insight on why quality copywriting is so important to the success of a direct mail campaign. She provides three copywriting "secrets" to follow and three copywriting "pitfalls" to avoid when developing a direct mail strategy. She stresses how marketers have only a few seconds after a prospect opens a mail piece to make an impression and encourage the prospect to respond.
One of the final tips that Ms. Fletcher provides might be the most valuable. She notes that copywriters often write as if they're talking at the prospect, whereas prospects are more likely to respond if they feel they are part of the conversation and treated with respect.
"Lori's tips reaffirm the fact that good copywriting is one of the critical keys to direct mail success," notes Ryan Cote, Director of Marketing for Ballantine. "Since we marketers have so little time to grab the attention of our prospects, we have to be sure that we give the prospect exactly what they want, quickly and clearly."
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About The Ballantine Corporation:
The Ballantine Corporation is a family-owned direct mail company established in 1966. Services include direct mail, creative, personalized URLs and QR codes. All clients benefit from a strong combination of quality work, aggressive pricing and full production support. Ballantine also has a digital marketing division offering SEO and more.
Read the full story at http://www.prweb.com/releases/lori/fletcher/prweb10946620.htm.