Atomos Licence ProRes Codec to Panasonic at NAB 2014
Panasonic Pedigree and Atomos Innovation and Speed is a Perfect Partnership for VariCam 35
(April 08, 2014)
Atomos, the creator of the award-winning Ninja and Samurai camera-mounted recorders, and the Connect converters, announce a strategic partnership at NAB 2014. Atomos will licence their Apple ProRes codec to Panasonic for the VariCam 35 camera.
"There are tremendous long term gains by collaborating with prestigious Japanese brands." said Jeromy Young, CEO and Founder of Atomos. "By leveraging our IP we can bring an improved format flexibility to the high end camera market."
"Given the prevalence of ProRes as a popular editing format within the production community, its inclusion in the VariCam 35 will position the new camera/recorder solidly within a well-established and widely accepted HD workflow," said Steve Cooperman, Product Manager, Panasonic System Communications Company of North America.
Atomos has an established reputation for ground breaking design and functionality of ProRes recording, monitoring and playback devices. By utilising the speed and speed and nimbleness of Atomos's engineering and low power high precision implementation Panasonic can now bring even greater format flexibility to their professional cameras.
The Panasonic VariCam 35 has superb image handling in multiple formats including 4K, UHD, 2K and HD and now with ProRes from Atomos it's an unparalleled tool for high-end filmmaking, and commercials and episodic production as well as live 4K events.
The VariCam 35 will launch fall 2014, with pricing to be announced. For further information about Panasonic professional video products, visit www.panasonic.com/broadcast.
You can see the full range of Atomos products at NAB 2014, (7-10 April, Las Vegas Convention Center, booth number C9532) www.nabshow.com or see www.atomos.com.
About Atomos Atomos designs and manufactures smart production tools: affordable, easy-to-use field recorders and converters that save video professionals time and money without sacrificing quality.
Atomos is based in Australia, with offices in the USA, Japan, China and Germany and a worldwide distribution partner network. Further product information can be found at www.atomos.com. Connect with Atomos on Facebook or follow on Twitter (@Atomos_News)