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Astronauts Wanted. No Experience Necessary Names Billy Parks Chief Content Officer
NEW YORK, April 4, 2014 /PRNewswire/ -- Astronauts Wanted. No Experience Necessary, the joint venture betweenJudyMcGrath and Sony Music Entertainment, today announced that Billy Parks, EVP Digital Production and Programming at The Chernin Group (TCG), is joining as Chief Content Officer.
Parksbrings to Astronauts Wantedimpressive producer credits across multiple entertainment platforms.Hewill develop and produce a rich pipeline of series and branded content aimed atyoung, social-savvy consumers.
"Billy's talent asa creative storyteller is perfect for Astronauts Wanted as we look to engage young people in boldnew ways," said McGrath. "He has aunique understanding of today's young adults and how they consume, create and share content. Engaging this generation of content creators is our mission. Billy willteam with Nick Shore, our Chief Creative Strategist, to develop content with and for the new wave of social media stars."
At TCG, Parks co-created and served as Executive Producer of @Summerbreak,the pioneering real-time reality show about Southern California teens. Partnering with AT&T, the interactive series the first of its kind to be distributed exclusively through social media delivered more than 15 million views and 10 million engagements across social platforms.
Before TCG, Parks worked as an independent producer of commercials and music videos featuring premiere brands such as Honda, P&G, NFL and Microsoft, and leading artists including Rihanna, Beyonce, Kanye West, Prince, Miley Cyrus and Jay-Z. Parks alsoserved as Director of New Media and Production at Quality Filmed Entertainment,supervising production of branded content, short films and web seriesdistributedon HBO, Showtime and IFC. In addition, Parksserved under Lucas Foster, former President of Production for Bruckheimer/Simpson.
Parkswas named one of AdvertisingAge's"40 Under 40"in 2014, andwas included in Variety Magazine's2014 Reality Impact Report.
Contact: Mario Ruiz, 718-858-5807, firstname.lastname@example.org
SOURCE Astronauts Wanted. No Experience Necessary
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