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Aspermont Media Selects Scout Analytics to Help Retain and Grow Customer RelationshipsGlobal B2B Media Group Leverages Predictive Analytics to Increase Renewals and Improve Customer Satisfaction (September 30, 2013)
SEATTLE, WA -- (Marketwired) -- 09/30/13 -- Scout Analytics, the leading provider of recurring revenue management solutions, today announced that Aspermont Limited, an Australian-based international media group, has selected Scout Sales to retain and grow customer relationships. By integrating large volumes of customer usage data, Scout Analytics harnesses predictive analytics capabilities to help Aspermont determine which customers are likely to renew their subscription based on the value they are receiving, and which customers may require additional training and support from customer success teams to increase satisfaction.
Aspermont Limited provides premium and highly targeted Business-to-Business (B2B) information services delivered through print, conferencing and online media channels. With customers in the resource and construction sectors across the world -- including offices in Australia, United Kingdom, Hong Kong and Brazil -- Aspermont wanted to ensure that the large volume of usage data being produced was fully leveraged to maximize customer satisfaction.
"With brand leaders stretching over 180 years old, Aspermont's publishing business has been founded on high quality unique editorial in conjunction with an ever widening set of information and analysis services" said Alex Kent, Group Head of Digital for Aspermont Limited. "Scout Analytics will help us identify 'per user' behavioural trends so that we can continue to drive relevant product offerings to the right eyeballs. Audience development and customer retention are central to our overall commercial model and Scout Analytics will improve our capabilities in developing these."
"In the subscription economy, customer relationships are the number one priority," said Matthew Shanahan, senior vice president of strategy and marketing. "With Scout Analytics, Aspermont will be able to ensure value delivery in order to foster long-term relationships."
About Aspermont Limited
Aspermont's primary business is the production of Business to Business (B2B) information services, across the resource and construction sectors, delivered through print, conferencing and online media channels. These are also complimented with a suite of additional service offerings, including industry specific search engines, archives and directories, tailored editorial facilities and graphic design capability.
About Scout Analytics
Scout Analytics is the leading provider of cloud-based recurring revenue management solutions. The Scout Analytics platform transforms usage data into predictive analytics for customer renewal behavior and trial conversions. Our solutions are designed to reduce customer and revenue churn, increase renewal revenue yield, optimize rate plan performance, and maximize trial conversions. With over 120 customers, Scout Analytics is proven to increase annual recurring revenues by 10-15%. Scout Analytics is currently delivering recurring revenue management solutions across multiple industries including information services, SaaS, and digital media. The venture-backed company is based in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100.
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