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5 Key Tips for Designing a More Effective Ad
CENTRAL ISLIP, N.Y., Aug. 6, 2014 /PRNewswire-iReach/ -- Car wraps manufacturer JMR Graphics gives insight into an industry most feel has been lacking in originality for some time, delving into some of the most basic techniques and how they can be used to produce an effective end product.
Original ad design is a thing of the past. Most campaigns today are rehashed concepts of old, yet effective, advertisements, and lack the affect necessary to be effective. To be original, you have to be different, and this frightens designers everywhere. Different is dangerous, but it's the one company that decides to take the leap, who finish in first place. Some of these very basic attributes are what we've seen in quality advertisements over the years and will help you create a more original visual campaign.
Create Effective Taglines
Everyone knows the best way to hook someone is to have an effective tagline. But what makes something "effective"? How about something attention grabbing such as the benefits your product holds over others? By referring to your core competency in your tagline, you are showing your value over the competitor right off the bat. Conversely, another approach could be to induce curiosity. Asking a question in your tagline is a great way to spark this.
Try to be Humorous
Many companies are hesitant on using humor, as it is a very subjective concept. Over time we have seen some of the most well received campaigns in the world thrive on their humor, from Beer commercials to Hygiene products and everything in between. Bringing something light hearted in to your advertisement will add to the emotional appeal of your product.
Work Children Into Your Art
People don't realize how much influence children truly have over their parents.Roughly 4 out of 5 advertisements feature children. This is something that cannot go ignored if your product is at all child friendly.Naturally working happy imagery of children into your ad will have everyone paying more attention for sure.
Don't be Afraid to Get Colorful
Nothing is worse than a white truck / billboard with only text.Advertisements need to grasp the attention of pedestrians, and lack of color will not do that. Many food-based businesses take their brightest colored items such as fruits and vegetables and use those to really make a wrap or ad of any sort jump out at you.
Never Forget to Contrast
Contrast goes hand-in-hand with color. When choosing your text and how it will look amongst the rest of your ad, consider everything behind it. Your tagline will only stand out as much as you make it. When working with dark trucks, in most cases white is the best way to go, but when dealing with multiple colors it may get difficult.
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228, firstname.lastname@example.org
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