Trint revolutionizes video SEO with new tool to be official launched at the annual Global Editors Network Summit in Athens, Greece on June 13
Athens, Greece (Embargoed for June 13, 2019) – The spoken word in video will become searchable for the first time by search engines with the official launch today of a first-of-its-kind embeddable video and transcript player, made possible by artificial intelligence (AI) technology.
Developed by Trint, which was named “the best automated transcription service” by Eric Lipton of The New York Times, the Trint Player will be unveiled at the 2019 Global Editors Network Summit, the leading annual gathering of media industry executives exploring the future of media and news. The Trint Player will be used to publish video and interactive transcripts of the Summit’s major keynotes including Google News Founder Krishna Bharat, Facebook’s News Partnership Director for EMEA Jesper Doub, Bloomberg Editor-In-Chief John Micklethwait, and Guardian News & Media Editor-In-Chief Katharine Viner.
The Trint Player introduces a never-before-seen level of online video discoverability. Currently, search engines can only find a video based on words in the title and a small amount of metadata, relegating the vast majority of videos to the black hole of dark data on the unsearchable internet. By automatically gluing a transcript to a video with the Trint Player, a search engine indexing a page will be able to record all the words from the transcript and show the spoken words in search results.
Jeff Kofman, CEO and founder of Trint, notes that videos will make up 80 percent of all online traffic by 2021, which is why he sees the Trint Player as a game-changer for video content producers of all sizes — including major publishers and news sites, brand marketers, vloggers and podcasters.
“Making video content searchable and discoverable on Google and Bing has been the Holy Grail,” said Kofman. “The Trint Player is a totally new way to communicate. By making it possible for video to be found online, the Trint Player will help producers make the most of their content by growing their traffic, audience, engagement and profits.”
Trint was the first automated transcription service to combine a text editor and an audio/video player into one easy-to-use tool. Trint uses AI to convert recorded audio to text with up to 99% accuracy rates. Recorded content is searchable by keyword, and users can verify the machine-generated transcript and polish it to perfection in minutes. Trint’s enterprise clients include The Associated Press, NBCUniversal, The Washington Post, Vice News and Der Spiegel.
With the Trint Player, users can post a video with an interactive transcript with just a few clicks and a simple embed code. As the video plays in the Trint Player, the words being spoken are highlighted in the transcript so viewers can follow along, like karaoke. Users can also click on a word to see that part of a video.
The interactive transcript also lets online videos be watched without sound, making video content more accessible to people with hearing, visual and motor impairments. This is in compliance with WCAG (Web Content Accessibility Guidelines) 2.0 AA, a set of international, standardized guidelines on how to make the web accessible to as many people as possible. The Trint Player can be navigated by keyboard and screen reader so that users with motor or visual accessibility requirements can easily use it.
The Trint Player is currently compatible with videos published on YouTube and Kofman said it will explore making it compatible with other video hosting sites based on the feedback it receives from customers using Trint Player version 1.0.
The launch of the Trint Player comes on the heels of Trint closing $4.5 million in Series A funding, which was led by a follow-on investment from Horizons Lab, the Hong Kong-based seed fund operated by the managers of Horizons Ventures, and institutional investors including TechNexus and The Associated Press.
Learn more about the Trint Player on the Trint blog.
About Trint Launched in 2016, Trint is a productivity platform that takes professionals beyond automated transcription, changing the way they work with audio/video to produce content and insights. By combining a text editor and an audio/video player into one easy-to-use platform, Trint unlocks the value of the spoken word by letting users capture, find, and share the moments that matter. Backed by funding and support from Google Digital News Innovation Fund and the Knight Enterprise Fund, Trint is transforming the management of recorded content in 13 languages with a unique collection of features that includes multi-user editing of transcripts, recorded and transcribed phone calls with its iOS app, instant search of recorded content, and seamless enterprise workflow integration.