Product Review:
Colorista II
A first look at Red Giants anticipated new release!
When it comes to a program like After Effects, competing with Color Finesse 3 (that comes with AE CS5) can be tricky, but if there is one company out there determined to do it, it's Red Giant Software and their flagship color correction application Colorista. Read More

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Video-Based Tutorial:
Media Composer 5 Feature Showcase Part 2
With Media Composer version 5, Avid is moving in not only a forward direction, but in a bit of a sideways direction as well. Premiere Pro CS5 and Final Cut Pro are drag-and-drop editing applications. This means that you can not only drag clips from the preview window and drop it into your timeline, but you now have an extensive amount of flexibility when dragging clips around in your timeline as well. Read More
Product Profile:
"Standing Ovation" Shines in SCRATCH-RED Workflow at Local Hero Post
Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA. Read More
Company Profile:
ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution. Read More
Case Study:
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth?
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything. Read More
Product Profile:
ASSIMILATE Features Stereo 3D Workflow in SCRATCH v5.1 at Broadcast Asia 2010
SCRATCH v5.1 also introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. SCRATCH v5.1 includes a host of new product features and enhancements that propel creative pros -- broadcasters, filmmakers, studios, post facilities, creative teams, and agencies -- to work at their utmost levels of creativity. Read More

Google in talks to build Facebook competitor: rep...
Google Inc has held talks with gaming companies as it looks to develop a new service to compete with social networking website Facebook, the Wall Street Journal reported on Tuesday, citing people familiar with the matter. The Internet giant has ... Read More
 
James Bond producers worried by indefinite delay
The "James Bond 007: Blood Stone" video game event in London this month had all the class and splash one would expect from the world's most elegant spy. Guests sipped Champagne in the historic former church venue One Marylebone and inspected... Read More
 
SIGGRAPH: cmiVFX training
SIGGRAPH week is here and its that time again where learining new ideas and ramping up your training is essential to your success.  cmiVFX understands first hand how important it is to constantly learn new techniques that will make you m... Read More
 

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Product Review:
Avid's Media Composer 5 Part 3 - Matrox's MXO2 mini - How Does it Fare?
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ASSIMILATE Helps Divizion Create a Film Factory in Poland - 3D "Charnobyl 2012" Next Up at Divizion
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Media Composer 5 Feature Showcase - AMA Link to
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Content Insider #148 - The iGen
NO...Doesn't have a thing to do with "that" smartphone...or "that" store...or "that" tablet. It's the next generation. Kids and we mean little kids. That's what today's products are being designed for/targeted at. You happen to buy one...fine. Watch a little, little kid pick up a smartphone. He/she just uses it. They've come pre-wired and we're still trying to figure out how to IM. It's the IGen. They want it instantly. They want to use it instantly. They expect their photos, their video, their music, their stuff immediately when/where/how they want it. Read More
Social Media #2
Number two in a series of articles to plainly explain what organizations need to consider and carry out in today's social media. As the online communities increase in size, number, character; companies will refine their activities to develop "word of mouth equity" that can be used to strengthen their understanding of the customer's wants/needs (present/future), produce sales, blunt the effect of cheap store brands compared to name brands and draw upon when problems, issues arise. Read More
E3 2010: Eyes on the Floor
While nothing tops your very first E3 experience, every year comes with new surprises around every turn while exploring the booths. There were still hundreds of people in view at all times of the day, from exhibitors to booth babes and even security. It's overwhelming even before the press meetings! Read More
Social Media #1
The reach of the Internet has opened the door for companies to be in direct touch with millions of individuals who want to obtain information and discuss your company, products, services and your capabilities. They have thousands of online outlets to research virtually anything - and anyone - who exists on the planet. The challenge for companies is how to participate with these people, win them over or neutralize their issues. Read More
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