Building a brand is important for any business regardless of the industry, and advertising and marketing campaigns are some of the main ways to do so. In addition to traditional methods, such as print ads and television commercials, today it's essential to leverage social media, especially when your target audience is one of the biggest consumers of the medium. The University of Portland was quick to realize this, and created its own in house multimedia team, in conjunction with its marketing department, which handles all television commercial, online video and social media marketing campaigns. Headed by photojournalist and videographer Jeff Kennel, what makes this team unique is that it produces high quality work just as good as many professional agencies and production companies, but at a fraction of the cost and twice the speed.
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For more than a decade, cinematographer Wally Pfister brought director Christopher Nolan's cinematic visions to life. Now, he's the one calling the shots. His directorial debut, the new sci-fi mystery "Transcendence", has many elements of a Nolan blockbuster — eye-popping visual effects, a mind-bending story and an A-list lead in Johnny Depp. All of those things translate into high expectations for Pfister, who jokingly likens his newly christened director's seat to an "electric chair." In the film releasing Friday, the mind of Depp's terminally ill scientist, Will Caster, is uploaded into a computer after his death, spawning an eerily unruly machine. At the heart of the story is the disrupted relationship of Will and his wife, Evelyn, played by Rebecca Hall.
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With their feet still firmly embedded in the video production/post production arena, AJA Video Systems jumped squarely into the camera marketplace with thier first offering that caught a lot of folks by complete surprise. Why? They did a lot of things very right with their first offering to cinematographers.
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Each hero has his own movies, but all fall under the blanket of The Avengers . According to Box Office Mojo , the Marvel Cinematic Universe is now officially the most successful franchise in film history! After The Winter Soldier 's blockbusting first week, Marvel's total box office gross is $2.47 billion! That officially puts it over Harry Potter , a close second with $2.39 billion, and Star Wars with $1.9 billion! But Marvel can keep putting out two or more big movies every year!
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4K TV is here. Netflix is now streaming the second season of House of Cards and some nature documentaries in 4K/Ultra HD format. But of course, your TV has to support the higher resolution to take advantage of the extra pixel count. Netflix confirmed to Multichannel News that the company is now streaming some titles in the higher resolution. HDTVtest.com notes that the higher resolution stream really shines with “bright, colorful scenes adding that the images were “rendered with greater sharpness and smoother gradients.”
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Blackmagic Design announced ten new products this year, including two very exciting new camera models, 6 new Ultra HD product lines (including the world's first 12G-SDI product with the Teranex Express), the latest version of Resolve and the introduction of the Cintel Film Scanner.
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One of the things that makes NABShow so great is the ability to come together with 1,000s of friends at a time in a single spot! Sure, it'd be
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People have argued about the necessity of big trade shows. Why travel from halfway around the world to see a presentation that might be availabl
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At NABShow, there are many exhibitors who return year after year, providing broadcasters with the latest news from their company. And, year after
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Modbook is back. But is it more than it's previous incarnation? I reviewed the original modbook a few years ago. It was a new concept then, and
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Rss
For more than a decade, cinematographer Wally Pfister brought director Christopher Nolan's cinematic visions to life. Now, he's the one calling the shots. His directorial debut, the new sci-fi mystery "Transcendence", has many elements of a Nolan blockbuster — eye-popping visual effects, a mind-bending story and an A-list lead in Johnny Depp. All of those things translate into high expectations for Pfister, who jokingly likens his newly christened director's seat to an "electric chair." In the film releasing Friday, the mind of Depp's terminally ill scientist, Will Caster, is uploaded into a computer after his death, spawning an eerily unruly machine. At the heart of the story is the disrupted relationship of Will and his wife, Evelyn, played by Rebecca Hall.
Read More
With their feet still firmly embedded in the video production/post production arena, AJA Video Systems jumped squarely into the camera marketplace with thier first offering that caught a lot of folks by complete surprise. Why? They did a lot of things very right with their first offering to cinematographers.
Read More
Each hero has his own movies, but all fall under the blanket of The Avengers . According to Box Office Mojo , the Marvel Cinematic Universe is now officially the most successful franchise in film history! After The Winter Soldier 's blockbusting first week, Marvel's total box office gross is $2.47 billion! That officially puts it over Harry Potter , a close second with $2.39 billion, and Star Wars with $1.9 billion! But Marvel can keep putting out two or more big movies every year!
Read More
4K TV is here. Netflix is now streaming the second season of House of Cards and some nature documentaries in 4K/Ultra HD format. But of course, your TV has to support the higher resolution to take advantage of the extra pixel count. Netflix confirmed to Multichannel News that the company is now streaming some titles in the higher resolution. HDTVtest.com notes that the higher resolution stream really shines with “bright, colorful scenes adding that the images were “rendered with greater sharpness and smoother gradients.”
Read More
Blackmagic Design announced ten new products this year, including two very exciting new camera models, 6 new Ultra HD product lines (including the world's first 12G-SDI product with the Teranex Express), the latest version of Resolve and the introduction of the Cintel Film Scanner.
Read More
One of the things that makes NABShow so great is the ability to come together with 1,000s of friends at a time in a single spot! Sure, it'd be
Read More
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