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Behind-the-Scenes on the Portland Indie Feature "Pretty Broken"
DP Michael Ferry shoots with a Blackmagic URSA Mini 4.6K while Colorist Mark Todd Osborne used DaVinci Resolve Studio in post
When her father goes missing during a mountaineering expedition, Lindsey Lou (Jillian Clare) sets out to find him - only, she's the least qualified candidate to do so. "Pretty Broken" follows Lindsey's journey as she struggles with the loss of her father, and deals with how life and family can be challenging (and funny). Directed by Brett Eichenberger, the film recently premiered at Newport Beach Film Festival.
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IQS announces partnership with the Yext Network
 Industrial Quick Search, Inc. and IQSDirectory have entered into a partnership agreement with YEXT which will let IQS efficiently manage your major online listings using the Yext platform. Yext provides an interface with over 100 directory publishers that allows immediate listings and updates to all properties.
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| Technology:
By Miles Weston
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Content Insider #580 - Big n Small
 Netflix is so successful they've got a big target on their back. Might bother some but they're just growing as quickly as possible producing/buying new content they already know their subscribers will want and will want to talk about. That talking about (WOM) keeps increasing their subscription numbers around the globe. The cable guy believes the phone folks who swear people no longer visit their family room to watch big screens so they add wireless digital services but normal folks only pay a little attention as long as they have new content available to them. Some is short, some is long and as long as the video stream is smooth and the story is good viewers are happy. The mobile screen works just fine as the service throttling and growing data bill doesn't bother you it's all good.
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| Technology:
By Miles Weston
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Content Insider #578 - VR Filmwork
 Some people think we like 360/VR just because it devours so much storage capacity. Ok that's a good reason but still the good VR stuff is really really good. Not just scare your pants off good but good to experience, enjoy, be immersively entertained, informed. Despite what Musk says we may never experience travel to the outer reaches of space or the depth of the Mariana Trench or climb Mt. Everest but 360/VR can let us experience, really experience these ventures and more. We know because some friends took us there and back. VR is good and it's getting better all of the time.
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| Business Issues:
By Miles Weston
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Content Insider #577 - Talk to Me
 Sometimes we get so wrapped up in our techie talk we forget the ROW (rest of the world) doesn't know what we're saying and honestly...don't give a rat's behind! You know real people like Aaron Semmel an EP and his film project producers/directors. They may have heard the specs we're so impressed with but all they care about is...what's it do for me/us? Film people - and film viewers - may tolerate the jargon we're so impressed with but maybe, just maybe, if we did a better job of thinking in terms of what they want/need we could sell more stuff. What a revolutionary idea we need to practice...more. It's just a thought...
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Avoiding Footage Loss - Tactics for Storing and Recovering Data
 Months of planning and work can go into a filmmaking scene. There's the set design, lighting, location scouting, and many other facets that all need to work in concert to pull off a great shoot. With all of the care and attention put into the production, there should be more directed towards the actual product. If the footage data is damaged, corrupted, or incomplete, then all of the efforts going into a shoot were wasted. High-end cameras are not foolproof, and occasionally errors occur that disrupt the data. And people are certainly not foolproof, as they sometimes make unwise decisions about storing and protecting data. Thankfully, there are some best practices production teams and filmmakers can follow to best protect valuable footage.
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